LaunchList
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Waitlist landing page builder

Launch your waitlist landing page in minutes, not weekends.

LaunchList builds and hosts your waitlist landing page, so you need no website and no code. Everyone who joins gets a place in line and a referral link of their own.

Build your waitlistSee how it works

Free for your first 100 contactsNo credit card needed

At a glance

Updated

What it is
A waitlist landing page from LaunchList is a page we host at its own launchlist.page address, with your signup form on it and a status page for everyone who joins.
When it goes live
LaunchList publishes the page as you finish signing up, before you ever open the editor, so it can be shared the same day and changed afterwards.
After someone joins
They land on a status page with their place in line and a referral link. Each friend who joins through that link and confirms their email moves them up.
On a phone
Every starting page in every style is laid out for a phone screen as well as a desktop one, and the editor shows you both before you publish.
Search engines
On the Collect, Launch and Grow plans, search engines may index the page. On the Free plan the page is live for anyone with the link, but it asks search engines to leave it out.
Price
The Free plan costs nothing for your first 100 contacts, and asks for no card. Past that, plans are priced by the size of your list.
01Build

Create a waitlist landing page in three steps.

Signing up asks what goes on the page, then publishes it for you. Every word stays yours to change later.

  1. Say what you are building

    Type your product's name and one line about it. Both go onto the page as you type, so you see it take shape before you pick anything.

  2. Pick a starting page

    Choose one of nine finished pages, add your logo and pick your color. The style, the fonts and every section can change later in the editor.

  3. Share the link

    The page goes live at its own launchlist.page address. Send it to someone or try it yourself, and the last screen shows the first signup the moment it lands.

In the docs: your hosted launch page, the form on the page and what signups see after joining.

02The page

The sections that turn a visit into a signup.

Each part below is a section in the editor, under the name the editor gives it. A page needs the first one; add the others when they help.

  • A promise and the form, together

    The "Hero" section holds your headline, a line that backs it up and the signup form, so a visitor can join without scrolling.

  • A count of who is waiting

    "Signup count" shows how many people have joined, counted live. It stays off the page until the first person signs up.

  • A reason to share

    The "Leaderboard" names the people who referred the most signups, so a visitor learns before joining that sharing moves you up.

  • A date to wait for

    "Countdown" shows the days, hours, minutes and seconds left until your launch, with the time in each visitor's own zone, then a line you write once the date passes.

  • Answers before they leave

    "Questions" answers what people ask first, such as when it opens and what it will cost, in your own words.

03The waitlist

A landing page with a waitlist keeps working after the signup.

A plain landing page stops at a thank-you. Here each person who joins gets an email to confirm, then a status page of their own to come back to.

On every plan

An email to confirm their spot

On a waitlist form, LaunchList sends every new signup this email first. One click on its button confirms the address and takes them to their status page.

  • Your logo and brand color on it
  • Every word in it can be rewritten
On every plan

Their place, and a link to move up

The status page shows their number and how far they have moved since their last visit. When a friend joins through their link and confirms their email, they move up, and the page says roughly where one more friend would put them.

  • Clean, Tiles, Split or Ticket design
  • Referring yourself never counts
04The look

A waitlist landing page builder that starts you on a finished page.

Below is Vesper, the referral starting page, drawn by the same renderer your visitors get. Change its style or the width; the words stay where they are.

Referral waitlist landing page template: Vesper in the Luxe style

Luxe. Dark, quiet and invite-only: a warm near-black page, large serif headlines, small capitals, thin hairlines and ivory buttons, with the accent color as a small detail. Suits premium, members-only and limited-release products.

Vesper is one of nine starting pages. See all nine waitlist page templates, each live in every style.

When to use it

Pick a page we host when there is no site to put a form on.

Both feed the same list, so you can start with the page and add the form to a site later.

A good fit when

  • There is no website yet, or the one you have is still being built.
  • You want one link to post on X, Reddit, LinkedIn or in a newsletter.
  • You want a place in line and referrals without wiring anything up.
  • You would rather write than design, since the starting page already has the layout.

Not the right fit when

  • Your own site already gets the visitors: a signup form on it does the same job there.
  • You need payment at signup. LaunchList collects signups, not payments, though a form can send people on to your own checkout after they join.
  • You want to test two versions of the page against each other. LaunchList does not split traffic between versions.

Already have a site with visitors? Add a waitlist form to it instead, and its signups join the same list.

The details

A free waitlist landing page, and what each plan adds.

A tag on each row says where it starts. The page itself, its status page and referrals come with every plan.

  • Spam kept off the list

    Each new signup gets a score the moment it comes in. Spam, disposable addresses and fake signups stay off your list, and doubtful ones wait under "Held for review".On every plan

  • How many visits sign up

    Analytics shows your signups over time and the share of page visits that signed up, so you can tell whether a new headline did better.On every plan

  • Your list, whenever you want it

    Download every signup as a CSV at any time, or send each new one to a webhook the moment it arrives.On every plan

  • A domain of your own

    Put the page on an address such as join.yourproduct.com. LaunchList issues its certificate, and the launchlist.page address stays up.From the Collect plan

  • Listed by search engines

    Turn on "Search engines" for the page and it can be indexed, with the title, description and share image you set for it.From the Collect plan

  • One email to everyone waiting

    Write to the whole list from the dashboard when there is news, or on the day the product opens.From the Collect plan
FAQ

Waiting list landing page questions.

What is a waitlist landing page?
A waitlist landing page is a single page that collects signups for a product before it launches. Everything on it leads to one form, so joining the list is the only thing to do there. What sets it apart from a plain landing page is what happens after someone joins: they get a place in line and a referral link of their own, so the people already waiting bring in more. LaunchList builds and hosts one for you, with no website or code needed.
Is a coming soon page the same as a waitlist landing page?
They overlap. A coming soon page says something is on the way and collects emails. A waitlist landing page does that too, and also gives each person a place in line and a referral link, so the list can grow through the people already on it. LaunchList makes both from the same editor.
Do I need a website for a waitlist landing page?
No. LaunchList hosts the page at an address of its own, such as yourproduct.launchlist.page, so there is nothing to build or host. Later you can move it to a domain you own (from the Collect plan), or put the same signup form on a site of your own.
Is LaunchList free?
Yes, for your first 100 contacts. The Free plan includes the hosted page, the status page, referrals and spam protection, and needs no card. Past that you choose a plan sized to your list, monthly or yearly, and anyone over your size is held until you make room, never deleted.
Can I use it on my existing website?
Yes. Paste one snippet and the same signup form appears on your site, inline or as a popup, or add it with the official app for Webflow, Framer or WordPress. Signups from your site and from the hosted page land in one list.
How does the referral leaderboard work?
Each person on the list is given a referral link. When someone they invite joins through it and confirms their email, the referral counts and they move up the line. A "Leaderboard" section on the page shows the top referrers, and each person's status page shows where they stand. Referrals are on every plan.
How do you stop spam signups?
LaunchList scores every signup as it arrives. Spam, disposable addresses and fake signups are kept off your list, doubtful signups wait under "Held for review" for you to decide, and you can add your own CAPTCHA keys. Referrals that come too fast, or too many from one IP address, are not credited.
Can I export my signup list?
Yes. Download every signup as a CSV whenever you like, with the answers each person gave on the form. Export is on every plan, and the list stays yours.
Can I customize how my waitlist page looks?
Yes. Pick one of eight styles, your color, your fonts and the shape of the corners, add your logo, and change every word and section in the editor. The title, description and picture that show when someone posts your link are yours to choose too.
Does it work on mobile?
Yes. Every LaunchList starting page, in every style, is laid out for phones, and the editor shows the page at phone width before you publish. The status page people reach after joining works on a phone too.
Where should I share my waitlist page?
Where the people you built it for already spend time: a post on X or LinkedIn, a subreddit or Discord server they read, a newsletter in your field, or Indie Hackers. Post the link with a sentence on why you are building it, and reply to everyone who answers.
What happens after someone signs up?
On a waitlist form, LaunchList first emails them a link to confirm their address. They land on their status page, with their place in line and a referral link to share, and show up in your Signups list straight away. You hear about your first signup by email, then get a summary of new ones as often as you choose.
Can I connect it to other tools?
Yes. Each new signup can go to a webhook on every plan, and the API works on every plan. The official Zapier and Make apps are on the Launch and Grow plans, and so is the Slack app.
Is a free waitlist landing page indexed by search engines?
Not on the Free plan: the page is live for anyone with the link, but it asks search engines to leave it out. On the Collect, Launch and Grow plans you can let them in. A page on its launchlist.page address is indexed once you turn on "Search engines", and a page on your own domain is open to them unless you turn that off. The page is server-rendered, so crawlers read the real words.

Build the page now. The line starts with the first person who joins.

Pick a starting page, add your name and color, and share the link.

Build your waitlist

Free for your first 100 contactsNo credit card needed