Guides on building a waitlist before you launch, growing it through referrals, and turning signups into customers on launch day.
Referral program software for startups before launch: what a pre-launch referral program needs, what to ask before you pay, and when to buy customer referral tools.
What an airdrop form should collect, what it can check, what a wallet signature proves, and how to filter bots and suspected sybils out of the list.
A fake door test shows people a product you haven't built and counts who tries to get in. How to run one, how many visits you need, what passes, examples.
Referral program examples from Harry's, Morning Brew, Robinhood, Monzo, Dropbox, Airbnb, PayPal and Tesla: what each rewarded, why it worked, what to borrow.
Robinhood waitlist strategy, taken apart: the 2013 page, the line people moved up by referring friends, how 800,000 got invited, and what to copy today.
The Daniel Priestley waitlist strategy from Oversubscribed: collect signals before you sell, know your real capacity, and release when demand is bigger.
Waitlist marketing strategy in 7 decisions: waitlist or newsletter, open or invite-only, what to ask, verifying emails, referrals, the line, who gets in first.
How to find a SaaS idea worth building: list what you know, collect pain from 3 sources, cut 10 candidates to 1 and test the winner in 7 days.
I have an app idea, now what? A 14-day plan with one task a day: talk to people, test demand with a waitlist, build for $0 and decide who builds it.
How to build a Kickstarter email list before launch: what a $3 ad lead is worth, keeping fake signups out, the $1 reservation step, and launch-day sends.
How to make a waitlist with Google Forms, Tally or Mailchimp: the settings that matter, templates to copy, what each leaves out, and when you'll outgrow it.
Customer discovery interview questions that get honest answers: 40 questions by stage, 10 rewrites, the closing ask, 4 outreach messages and a 20-minute script.
How to find beta testers with no audience: 12 channels, screening questions, how many you need, incentives, 5 outreach templates and app store rules.
How to find early adopters for a SaaS startup: a 5-trait scorecard, 6 signals and where to spot them, 2 messages to copy and real examples by market.
How to get your first 10 customers for B2B SaaS with no audience: the conversation math, 8 channels, 3 outreach templates, paid pilots and a 60-day plan.
How to pre-sell a SaaS before you build it: deposit vs annual prepay vs LOI, the build-threshold math, a page checklist and 3 templates (email, LOI, refund).
How to price a SaaS product before launch: 3 inputs, a value metric, 4 Van Westendorp questions run on your list, and a pricing survey and email to copy.
I built an app, now what? How to get users for an AI-built app: test it on strangers, pick one user, find your first 100 by hand, then launch.
Build in public, honestly: when it pays off and when it doesn't, 8 posts to share before you have a product, a 3-hour weekly plan and 7 platforms compared.
MVP vs prototype vs proof of concept: the question each answers, real time and cost ranges, 7 classic examples, and the demand test none of the three runs.
Create your page, collect your first signups, and grow from there.
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