Cost effective way to build a viral waiting list

The new LaunchList (v2) is: a $0 Free plan for 250 contacts, then the Collect plan from $9, the Launch plan from $19 and the Grow plan from $39 a month, priced by list size, in beta and open to sign up. LaunchList v1, the original product, is a one-time payment per project: $19 for Launch (500 submissions) and $79 for Grow (10,000 submissions), with no renewal. The matrix above compares v1; the v2 column shows where the new version differs.

Not in v1. v1 offers webhooks and Zapier on the Grow tier for programmatic work. LaunchList v2 adds a public REST API with a published OpenAPI spec, scoped API keys and signed webhooks with delivery logs and retries, and it is free to start.

Yes. LaunchList v1 is free up to 100 submissions, with referral management included. LaunchList v2 has a $0 Free plan covering 250 contacts with CSV import and export, though it does not send campaign email. Free tiers for the other tools are shown in the matrix above.

It depends on how long the list will run. LaunchList v1 is priced per project as a one-time payment, so a finite launch does not turn into a recurring bill. The subscription tools in the matrix above bill every month for as long as the waitlist is live, which is usually the better deal when a waitlist runs continuously or needs ongoing email and referral marketing.

LaunchList v2 is a ground-up rebuild of LaunchList. It is the same kind of product, pre-launch waitlist software for founders, rebuilt so that the whole launch runs on one set of data: a hosted launch page, verified signups, referrals and rewards, email campaigns, beta access and analytics in one place. It is priced as a monthly or yearly subscription by list size, with a free plan, and is in beta and open to everyone. LaunchList v1, the one-time product compared on this page, keeps running for existing customers but gets no new features.

Yes. v2 is in beta and anyone can sign up free at app.getlaunchlist.com/register, with no application, no invite code and no card. A new workspace starts on the $0 Free plan for up to 250 contacts, and paid plans can be chosen from inside the app.

The Free plan is $0 for 250 contacts. Paid plans are priced by list size, from 500 to 100,000 contacts: the Collect plan from $9 a month, the Launch plan from $19 and the Grow plan from $39. Yearly billing is 2 months free. There is no charge for extra contacts; contacts past your size are held, never deleted. Extra campaign emails are $3 per 1,000, approved by you first. These are beta prices and may change after the beta. Full prices: getlaunchlist.com/v2/pricing.md.

Yes, two things, and both are live in the beta and free while it lasts. AI page creation drafts your launch page from a description of your product or a few questions, and Ask LaunchList answers questions about your project, your audience or how LaunchList works, with sources. v2 also ships an MCP server, so an AI agent you already use can read and act on your project with per-agent consent you can review and revoke. AI generation of emails and forms is not built yet. LaunchList v1 has no AI features.

No, but new projects are better started on v2, since every new feature ships there. Existing v1 waitlists keep running on their one-time pricing, existing embeds keep working, and paid waitlists are never deleted. Moving is opt-in and on your own timeline. Customers who paid for v1 get 6 months of the Collect plan free, with no card, if they claim by December 31, 2026; free v1 accounts do not qualify, and nobody is grandfathered onto v2.

A hosted launch page with a visual block editor, any-identity forms where email is never required, survey forms, Contact Trust verification on every signup with referral credit that only lands once a contact is verified, rewards and points, built-in email broadcasts and branching automations from your own sending domain, controlled beta invites and access codes, segments and funnel stages, custom domains from the Collect plan up, analytics where every metric carries a benchmark, a public REST API with signed webhooks across 27 event types, an MCP server for AI agents, and AI that drafts your launch page. Zapier, Slack and open and click tracking are not in the beta yet.