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Waitlist analytics

Waitlist analytics that tell you what is working.

LaunchList's waitlist analytics is a dashboard of your signups: how many joined, confirmed and came through a referral, each beside the window before. Then it tells you what to do next.

Build your waitlistSee how it works

Free for your first 100 contactsNo credit card needed

At a glance

Updated

Default window
The last 28 days
How far back
28 days on the Free plan, 90 days on the Collect plan, 12 months on the Launch plan and all time on the Grow plan
Counted from
Your own list and the visits to your Launch page, with no tracking script to add
Before your first signup
Each tab says what it will count, instead of showing an empty chart
On the Grow plan
Where signups come from, by channel, landing page and referring site, and who they are, by device, browser, language and timezone
Plans
On every plan
How it works

Waitlist tracking that starts with your first signup.

  1. Share your page

    Signups count from the moment they arrive, from your Launch page, a form on your own site, an import or the API. Each one keeps the channel that first brought it in.

  2. Pick a window

    Choose anything from the last 7 days to all time, as far back as your plan reaches. The signups chart keeps referred and organic signups apart, day by day, or shows the running total.

  3. Act on what it finds

    Up to three cards point at the next job, like checking the signups held for review or resending the confirmation to people who never confirmed. A card shows only while it is true, and leaves once it is done.
Acquisition

Find the sites and pages your signups come from.

Every outside site that sent you a signup, and the page each person joined on, ranked by how many signed up.

  • Referring sites, ranked

    Product Hunt against Hacker News against LinkedIn, each site with its signups and its share. Your own pages are left out, so the list is only outside traffic.

    From the Grow plan

  • The page they joined on

    Your Launch page, its custom domain and the page on your own site where your form is embedded, side by side. Signups made on a development address such as localhost are left out.

    From the Grow plan

  • Over the window you pick

    Both lists follow the range picker at the top of Analytics, and each counts a signup once, by where it first arrived.

    From the Grow plan
Referrals tab

See where your referral loop leaks.

Between signing up and earning a reward, most people stop somewhere. The Referrals tab counts how many get through each step.

  • The steps, in order

    Signed up, then referred at least one signup, each shown as a share of the step before it. Set a reward that takes two or more referrals, and reaching it becomes the third step.

  • The biggest drop, named

    The step the fewest people get through is flagged with what to try next, such as a reminder to everyone one referral away from a reward.

  • Your viral coefficient, in a sentence

    For every 100 signups, how many arrived through a referral, counted over all time. At 1.00 or higher, your list keeps growing from referrals alone.

When to use it

When waitlist analytics change what you do next.

Read it in the weeks when you can still change course.

A good fit when

  • Signups have slowed, and you want to know whether fewer people are visiting or fewer visitors are signing up.
  • Many people on your list never confirmed, and you want to find them and send the confirmation again.
  • You put your referral link in front of more people and want to see whether more of them now refer a friend, and where the rest stop.
  • You let people in by batches and want to know how many from each batch used their code.

Not the right fit when

  • You need open and click rates for your emails. LaunchList reports delivery, bounces, unsubscribes and spam complaints, never opens or clicks.
  • You want to compare your launch with other launches. Analytics sets your numbers only against your own earlier windows.
  • You need to see what one visitor clicked on each page of your site. Analytics counts signups and visits, not the path of a single person.
The details

Waitlist analytics beyond the Overview.

Analytics has four tabs: Overview, People, Referrals and Emails. An Invites tab joins them once you start letting people in.

  • Invites, batch by batch

    Once you invite people, how many used their code, how each use was confirmed, and how every batch you invited together did.

  • Who is waiting

    A world map and a ranked list of the countries your signups are in, counted over all time.

  • Email delivery, send by send

    How many emails went out in the window and how many were delivered, bounced, unsubscribed or marked as spam, across broadcasts, automations and confirmations. Your latest 25 sends are listed one by one.

  • Spam and test signups left out

    Signups held for review and signups made in test mode never count toward your numbers.

  • Top referrers by reach

    Up to ten people, ranked by everyone they brought in, directly and through the people they referred, with the reward each one holds.

  • Fast at any size

    The totals and the daily chart come from counts kept up to date as people sign up, so they open quickly with a hundred signups or a million.

In the docs: reading your launch analytics.

FAQ

Questions about waitlist analytics.

What is a good waitlist conversion rate?
There is no single good number, because it depends on where your visitors come from, so the rate to beat is your own. LaunchList measures yours as the share of visits to your Launch page that ended in a signup there, and shows it beside the same rate for the window before. Signups that came in by import, through the API or through a form embedded elsewhere have no Launch page visit behind them, so they are left out of it. Change your headline or your offer, then watch whether the rate moves.
Why does my waitlist conversion rate show a dash?
The rate divides signups made on your Launch page by visits to it. With no visits in the window you picked there is nothing to divide by, so it shows a dash. The same happens in the rare window where more signups than visits were recorded.
Do I need Google Analytics for my waitlist?
Not to measure the waitlist. LaunchList counts your signups and the visits to your Launch page itself, with no script to add. If you run ads or want your usual reports too, add your Google Analytics, Google Tag Manager or Google Ads ID under Project settings, Privacy & spam, Tracking and consent, and it loads on your Launch page and status pages.
Can I see which UTM campaign brought in each signup?
Yes, in Signups. The UTM source and campaign in the link someone used are saved with their signup, and you can filter your Signups list by them. Analytics itself has no UTM report.
Is waitlist analytics included on the Free plan?
Yes, looking back 28 days: the Overview's numbers, chart and next steps, the Referrals, Emails and Invites tabs and the map of where your signups are. Where signups come from, and the device, browser and language breakdowns, come with the Grow plan. Each plan above it looks further back, and the range picker shows the longer windows with the plan that reaches them. The funnel's reward step needs a reward to reach, and rewards come with the Collect plan and the plans above it.

Know how your waitlist is doing before launch day.

Counting starts with your first signup.

Build your waitlist

Free for your first 100 contactsNo credit card needed