Waitlist analytics that tell you what is working.
See how many people signed up, where they came from and whether referrals pay off, with every headline number set beside the period before.
From your first signup to your next move.
From your Launch page, a form on your own site, an import or the API, each credited to the channel that first brought it in.
Signups, the share of page visits that signed up, the share that confirmed and the share that came through a referral, each against the same window before it, so a slow week reads as one.
Up to three cards say what is worth doing now, such as reviewing signups held as spam or nudging the ones who never confirmed. Each opens the screen where you do it.
Find out which posts brought people in.
Every outside site that sent you a signup, and the page each person joined on, from the Grow plan up.
Product Hunt against Hacker News against your own tweet, by signups and share. Your own pages are left out, so the list is only outside traffic.
Your Launch page, its custom domain and the page on your site where your form is embedded, side by side.
Both lists follow the range picker at the top of Analytics, from the last 7 days to the last 12 months.
See where your referral loop leaks.
Between signing up and earning a reward, most people stop somewhere. The Referrals tab counts how many get through each step.
Referred → verified → shared again
Signed up, referred at least one signup, then reached a reward, each shown as a share of the step before it.
The step the fewest people get through is flagged with what to try next, such as a reminder to everyone one referral away from a reward.
For every 100 confirmed signups, how many arrived through a referral. At 1.00 or higher, your list keeps growing from referrals alone.
The rest of what it counts.
Across four tabs, Overview, People, Referrals and Emails, plus Invites once you start letting people in.
Once you invite people, how many used their code, how each use was confirmed, and how every batch you invited together did.
A world map of your signups, plus the devices, browsers and languages they signed up with.
For every broadcast and automation, how much was delivered, bounced or reported as spam, with confirmations and other system emails counted beside them.
Signups held for review and signups made in test mode never count toward your numbers.
Up to ten people, ranked by everyone they brought in, directly and through the people they referred, with the reward each one holds.
Totals come from counters kept up to date as people sign up, so the page opens quickly with a hundred signups or a million.
What moves these numbers.
Referrals add signups you did not have to find, email brings back people who never confirmed, and spam protection keeps fakes out of every count.
- Referrals and rewardsEvery signup gets a link to share, and fake or self-referrals never count.
- EmailBroadcasts and automations to the list you built, sent from your own domain.
- Spam and fraud protectionFake and duplicate signups are blocked or held for review before they count.
- Launch DayA countdown, a pre-flight checklist, your launch link and a Go live button, on one page.
Reading your waitlist numbers.
What is a good waitlist conversion rate?
Why does my conversion rate show a dash?
Do I need Google Analytics for my waitlist?
Is analytics included on the Free plan?
Find out which launch efforts pay off.
Counting starts with your first signup.