LaunchList
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For SaaS startups

Pre-launch waitlist software for SaaS startups

LaunchList runs the waitlist in front of a SaaS private beta. You pick each batch by signup answers and referrals, and each person you let in gets an invite code.

Start from this pageHow SaaS launches work

Free for your first 100 contactsNo credit card needed

SaaS waitlist landing page template: Relay in the Studio style

Studio. Bright and product-led: a warm white page, quiet gray bands and one dark band.

Relay is a made-up product, so its logos, numbers and quotes are examples. When you start from it, LaunchList writes the page about your product from the name and the line you give it, and a section it cannot fill, like a customer quote, stays off until you write it.

At a glance

Updated

What it is
A waitlist for software still in private beta: a hosted page or a form on your site, a place in line for each signup, and invite codes for each batch.
Starting page
Relay, the SaaS template: the headline and a product screenshot on the first screen, with room further down for your logos and quotes.
Beta invites
The Free plan sends the first 100 invites, and the Collect, Launch and Grow plans send unlimited invites. Each code works once.
Into your app
Your own signup page checks a code with one API call, and a signed webhook tells your backend when someone has used theirs.
Price
No charge up to 100 contacts and no card to start; past that, a plan sized to your list.
How launches work

How a SaaS launch opens up, a few people at a time.

Each stage lets in more people than the one before, and each one starts from the same list of people who asked.

  • Design partners

    A handful of teams who have the problem today, use early builds and talk to you every week. In return, they shape what gets built.

    Use it when

    The product is not usable yet and you need five to ten teams who will tell you why, not a crowd.

  • A private beta in batches

    People come in a few at a time, so every batch gets a proper onboarding, and what it tells you shapes the build the next batch gets.

    Use it when

    The product works for some teams and you are fixing what stops the rest.

  • Invite codes

    Each person gets a code that opens your signup page, so the product stays closed to everyone you have not chosen yet.

    Use it when

    Your signup page has to stay shut to anyone without an invite, even when the link gets shared.

Where LaunchList fits

LaunchList holds the line in front of all three and hands each stage its people. It never creates accounts in your product: your own signup page lets each person in.

When to use it

Where a SaaS waitlist helps, and where it gets in the way.

A good fit when

  • You are months from a beta and want the right teams waiting when it opens.
  • You want to choose who gets in first, by role, team size or how many colleagues they brought.
  • Your product needs onboarding, so you can only take a few teams a week.
  • You want the people waiting to follow what you ship while they wait.

Not the right fit when

  • You sell to a few large accounts you already know by name: a call and a pilot will do more than a waitlist.
  • The product is ready for everyone today: let anyone sign up and skip the line.
  • You need people to pay or put down a deposit to join: LaunchList does not take payments.
Set it up

A private beta run from your waitlist, batch by batch.

  1. Ask who is signing up

    Add three questions in the form builder: a "Short text" for the company, a "Single choice" for the role and a "Dropdown" for team size. You can then filter Signups by any answer.On every plan

  2. Pick the next batch

    Filter Signups by role or team size, sort by "Most referrals", select the people you want and press "Invite". Each one gets an email with a code of their own.On every plan

  3. Let them into your app

    In "Invite settings", set "Invite links open" to "My own signup page". "Claim access" then marks the code used and sends the person to your page with the code in its address.On every plan

In the docs: how early access works, the invitations API and building your signup form.

Real launches

SaaS private betas that started on a waitlist.

  • Linear

    2019, private beta

    Sources:First Round Review, July 29, 2025Linear changelog, November 5, 2019

    What they did

    Linear opened as an invite-only beta. Its waitlist signup led to a survey asking why people wanted it and what their current problems were; co-founder Karri Saarinen picked people from those answers and added about ten a week, from around 10,000 emails. From November 2019, a user could refer a friend past the invite waitlist.

    Take from it

    Ask one question at signup that tells you who fits, then invite small batches and learn from each one before the next.

  • Superhuman

    January 2020, waitlist

    Source:Mixergy interview, January 13, 2020

    What they did

    Its founder said the waitlist was north of 250,000 people, that every customer was onboarded one to one in a half-hour video call, and that someone referred by a customer jumped to the top.

    Take from it

    Let in only as many as you can onboard well, and let referrals decide who goes first. In LaunchList, "Invite people" picks those with the most referrals first.

The details

SaaS beta tools, from branded invite codes to webhooks.

  • Shared and branded codes

    Give a design partner one code with a seat limit, use your own prefix, or accept only addresses at the domains you list.From the Launch plan

  • Automatic invites

    Invite people with an automation, for example when they reach 3 referrals or on launch day.From the Launch plan

  • Signed webhooks

    New signups, referrals and used codes reach your backend as signed requests, with a delivery log and a resend button.On every plan

  • Zapier, Make and Slack

    Send each signup to your CRM or a spreadsheet through the official Zapier and Make apps, and to a channel through the Slack app.From the Launch plan

  • A public changelog

    Post what you shipped to an Updates page with RSS, so the people waiting can watch the beta take shape.On every plan

  • Doubtful signups held back

    Every signup is scored, and the doubtful ones wait in review for your decision instead of taking a place in the beta.On every plan
FAQ

SaaS waitlist questions from founders.

Why use a waitlist for a SaaS startup instead of just an email list?
An email list tells you who is interested; a waitlist also decides who gets in, and when. Everyone who joins sees where they stand and gets a referral link, the form can ask who they are, and you let people in a batch at a time with a code each, so the beta grows only as fast as you can support it.
What makes a good SaaS pre-launch waitlist?
A page that says plainly who the product is for, one or two signup questions that tell you whether someone fits, and a plan for how many people you will let in each week and how you will onboard them.
How do I validate SaaS demand before building?
Put the page up before the product exists and send it to the people you would sell to. Then look past the count: read the answers to your signup questions, see who brings a colleague, and talk to the people who fit. A waitlist shows interest, not that anyone will pay, so ask for money as soon as you have something to sell.
Can I integrate LaunchList with my existing CRM?
Yes. A signed webhook sends each new signup to your own code as it happens, on every plan (1 endpoint on the Free plan). LaunchList's own apps for Zapier and Make connect HubSpot, Salesforce, Pipedrive and the other tools they support, on the Launch and Grow plans. A CSV export of the list works on every plan.
How does pricing work for SaaS waitlists?
LaunchList costs nothing for your first 100 contacts, and no card is needed. A bigger list moves to the plan size that fits it, priced by how many contacts you keep and billed monthly or yearly, and a year costs ten months. Contacts past your size are held, never deleted.
Can I use the SaaS waitlist for a closed beta?
Yes. Filter Signups to the people you want, select them and press "Invite": each gets an email with a one-use code that expires after 14 days unless you change it. Once you set your signup page in "Invite settings", "Claim access" sends them there with their code, and the Invites tab shows who used theirs.
Is there a SaaS waitlist landing page template?
Yes. LaunchList's SaaS template, Relay, is a full product page for software in private beta: it leads with a screenshot of the product, then logos, benefits, steps, numbers, quotes and answers. Start from it and LaunchList writes the words about your product, and every part stays yours to change in the page editor, on every plan.

Open your SaaS beta to the right teams first.

Put your page up before the product is ready, so the first teams you invite have been waiting for weeks and have told you who they are.

Build your waitlist

Free for your first 100 contactsNo credit card needed