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Widgets

Waitlist counters and leaderboards for any website.

LaunchList's widgets put your live signup count, your top referrers, a goal or your launch countdown on any website you run. The numbers come from your waitlist, so you never type one in.

Build your waitlistSee how it works

Free for your first 100 contactsNo credit card needed

At a glance

Updated

Widgets
Five: a live counter, a referral leaderboard, a milestone bar, a launch countdown and What's new
Where they go
Any site that takes custom HTML, the Framer plugin, the WordPress block, or your own app as JSON
What they count
Your whole list, or one stage, country or signup channel
Privacy
Never a full email address or phone number, and a group under 10 people shows no number
Freshness
Counts are read when the page loads; only the countdown moves while someone watches
Plans
On every plan
How it works

How to add a waitlist counter widget to your site.

  1. Choose a widget

    In LaunchList, open "Embed & API", then "Your website", and pick one under Widgets. Each one reads your list from the start, so there is nothing to type in.

  2. Make it yours

    Write the words around the number, choose which pieces show, and set an accent, a background and a font. It starts from your Brand Kit.

  3. Paste it on your site

    Press "Get code" and paste the snippet into your site's custom code or HTML block.
Counters

A waitlist milestone bar, or a live count of your list.

The live counter shows your total or one part of it, and the milestone bar shows how far you are from a goal. Both read the same count.

  • Your whole list or one part

    Count everyone, or only one stage, country or signup channel, like the people still waiting for an invite.

  • Small groups stay private

    A slice shows no number until it reaches 10 people, so nobody can be picked out of it.

  • Say what the goal opens

    Set the goal and what happens when you reach it, like opening the beta to everyone, and the bar shows how close you are.

  • Different words on different sites

    Set the label, heading or goal in the snippet itself, so the same counter can read one way on your homepage and another on your blog.

The leaderboard

A referral leaderboard widget that shows the race on your own site.

The leaderboard is the widget that gets people sharing. These settings keep it fair and worth climbing.

  • As long as you want it

    Show your top five, or any number up to 20.

  • Name the prize

    Add a line for what first place wins, and it sits right above the board.

  • The order always adds up

    Whenever points and referrals differ, as they do once a referral is worth more than one point or bonus tasks give points, the board ranks by points and shows them, so nobody wonders why a smaller number is ahead.

  • Only a first name shows

    Each person appears by the first name your form asked for, over a masked email. Turn both off and the board shows ranks and scores alone.

When to use it

A signup counter helps once the number is worth showing.

Widgets help a founder whose visitors arrive on a site of their own.

A good fit when

  • Visitors reach you on your own site, and you want them to see the list is real before they decide to join.
  • You run a referral program and want the race on the site people visit most, not only on their status page.
  • You have a launch date and want a countdown to it on your homepage.
  • You build your own front end and want the numbers as JSON, to draw in your own design.

Not the right fit when

  • You want people to sign up from it. A widget shows numbers and updates and takes no signups; your signup form is what collects them.
  • You want each signup to see their own place in line. That is on their status page, never in a public widget.
  • You have no website yet. Your Launch page has its own blocks for the count, the leaderboard and the countdown.
The details

Counters and leaderboards made to sit on any page.

The small decisions that let a widget look at home on a site we have never seen.

  • One loader for everything

    Every widget and signup form on a page runs from the same script. It loads without holding up your page, and a second copy by mistake does no harm.

  • Sealed off from your stylesheet

    Each widget draws inside its own shadow root. Your CSS cannot reach in, and nothing inside can restyle the page around it.

  • Transparent until you say so

    A widget has no background of its own by default, so it sits on a light or a dark site without looking pasted on.

  • Change it once

    Edit a widget in LaunchList and every copy of it, on every site, shows the change. There is no code to paste again.

  • No empty boxes

    A leaderboard nobody has climbed yet, a countdown with no launch date or a slice under 10 people shows nothing, rather than a blank space on your page.

  • No code in Framer or WordPress

    The LaunchList plugin for Framer and the LaunchList block for WordPress each place a widget for you, from your project and the widget you pick.

In the docs: adding a widget to your site and customizing a widget.

FAQ

Before you add a waitlist counter widget.

How do I add a signup counter to my website?
In LaunchList, open "Embed & API", go to "Your website" and press "Get code" on the Live counter. Copy the snippet and paste it where the counter should appear, using the custom code or HTML block your site builder has. It works on Webflow, Framer, WordPress, Squarespace, Carrd, Shopify and plain HTML.
Should I show a counter while my list is small?
Usually not. A counter shows whatever the total is, and "7 people have joined" works against you. Start with a milestone bar, which shows a small number as progress toward a goal, and add the counter once the total helps.
How current is the number a visitor sees?
Each widget reads your list when the page loads, so a visitor sees a total that is at most a few minutes old. The countdown is the one that moves while they watch, ticking down to your launch date.
Do widgets show my signups' email addresses?
No. A widget never shows a full email address or a phone number. A leaderboard shows the first name your form collected over a masked email, like ru***@******, and you can turn both off.
Is a widget the same as the signup form?
No. A widget shows numbers or updates from your project; it does not collect signups. To let people join from your own site, add your signup form with the same snippet loader, and put a counter beside it.
Can I draw the numbers my own way?
Yes. Every saved widget has a JSON address that needs no API key and answers requests from any site, so your own app or a headless build can fetch the data and render it in its own design.
Are widgets included on the Free plan?
Yes. Every widget comes with the Free plan, on every site you run, with no limit on how many places you put them.

Show visitors the line they are joining.

Start with a counter or a milestone bar, and put it where people decide whether to join.

Build your waitlist

Free for your first 100 contactsNo credit card needed