Relay: SaaS waitlist landing page template
A pre-launch landing page for SaaS in private beta: your product in a browser window, then reasons, steps and proof. Write your own words, or have the assistant write them.
Studio. Bright and product-led: a warm white page, quiet gray bands and one dark band.
Relay is a made-up product, so its numbers and quotes are examples. Your page is written about your product, and a section that needs facts only you have, like a price or a customer quote, is left out until you add it.
What is on this waitlist landing page
11 sections, top to bottom. A full product page for software in private beta, led by a screenshot of the app. Every section can be edited, moved or removed in the editor.
Navigation
Your name, links and a button at the top.
Hero
"Every customer message in one inbox."
The headline, a line of support and the signup form.
Logos
A row of customer or partner names.
Benefits
"Built for teams that answer customers themselves"
Reasons to sign up, as cards, columns or rows.
Benefits
"Every conversation, with its whole history"
Reasons to sign up, as cards, columns or rows.
Steps
"From sign-in to an empty inbox"
How it works, in order, as columns or a timeline.
Numbers
A few numbers that make the case.
Quotes
What people say about it.
Questions
"Before you join"
Answers to the questions people ask first.
Call to action
"Give every customer an answer"
A closing headline with the signup form.
Footer
Small print and links, at the bottom of the page.
9 more blocks you can add
Relay is a starting set, and the page is yours to build on. Add any of these from the editor's Add block list, wherever you want it on the page.
Pricing
Your plans side by side, with one marked as the pick.
Story
A few paragraphs, or a signed note from you.
Media
One image, a video, or a gallery of screenshots.
Countdown
The days, hours and minutes left until your launch date.
Signup form
Your signup form on its own, anywhere on the page.
Signup count
How many people have signed up, counted live.
Leaderboard
The people who referred the most signups.
Referral rewards
What people earn for referring friends.
Updates
Your latest published updates, with a link to all of them.
Who this pre-launch landing page is for
B2B software in a private beta
You are letting teams in a few at a time and need one page that explains the product and holds everyone else's place.
A product with a screen worth showing
The hero is a browser window, and one benefits section sets a second view of the product beside its points, so a screenshot does much of the talking.
Buyers who read before they sign up
Nine sections sit between the navigation and the footer, enough for a careful buyer to find the reasons, the steps and the answers before the last call to join.
What to change first
The headline and the line under it
Relay's headline says what a visitor gets in a few words, with one phrase emphasized. Write yours the same way, then say what the product does in the line beneath.
The browser window
The hero draws a stand-in for Relay's inbox. Add a screenshot of your own product as the hero's Product image, and another to the benefits section that shows the product beside its points.
The proof
The six company names, the four numbers and the quote belong to Relay, which does not exist. Put your own in, or delete those blocks until you have them.
Change anything on the page
The template is where you start. Beyond its 8 styles, the editor lets you change how every part of the page looks and reads.
Set the accent color, the fonts and the corners once, and every section follows.
Each block comes in finished layouts, so a section can change shape and keep its words.
Drag a section to a new place, duplicate it or delete it. Add block puts a new one where you want it.
Say what you want changed in a sentence and the page is edited for you, with an Undo on every change.
Check the draft at desktop and phone width. The live page changes only when you publish.
Add your logo, and set the title, description and share image a pasted link shows.
Questions about the Relay template
I have no customer logos, numbers or quotes yet. Can I still use this page?
What happens after someone requests access?
How do I let teams in from the list when the beta has room?
Relay is drawn in the Studio style. Can my page look different?
Can I use Relay as the waiting list page for a private beta?
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Preview templateStart building your product waitlist.
Create your page, collect your first signups, and grow from there.