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Automations

Email automations that react to each signup.

Build a flow once and every signup walks it on their own clock, getting the email that fits what they have done so far.

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Free for your first 100 contactsNo credit card needed
Pied Piper's Keep signups engaged automation, live, with 27 enrolled and 44 sent, a View log link, and Test flow and Pause buttons. On the canvas: a trigger, Email confirmed, then wait 2 days, then send the email What to expect, then wait 4 days, then an If / branch on Referred at least N. The Yes path exits the flow and the No path sends Referral nudge. The palette on the left offers Send email, Wait, Add tag, Change stage and Webhook, with If / branch and Goal / exit under Logic. A note on the right explains how contacts move through the graph.
Pied Piper's Keep signups engaged automation, live, with 27 enrolled and 44 sent, a View log link, and Test flow and Pause buttons. On the canvas: a trigger, Email confirmed, then wait 2 days, then send the email What to expect, then wait 4 days, then an If / branch on Referred at least N. The Yes path exits the flow and the No path sends Referral nudge. The palette on the left offers Send email, Wait, Add tag, Change stage and Webhook, with If / branch and Goal / exit under Logic. A note on the right explains how contacts move through the graph.
Two days after someone confirms, a note on what to expect. Four days later, a referral nudge for anyone who has not referred a friend yet.
How it works

Build it once. It runs for every signup.

1. Choose what starts it

Someone confirms their email, signs up, earns a referral, changes stage or answers a survey. Or count down to your launch date.

2. Lay out the steps

Drag in waits, emails, tags, stage changes and webhooks. Add an If / branch to send people down a Yes or a No path.

3. Test it, then switch it on

Test flow walks a real contact or a sample through every step and shows the path they would take, without sending anything.

The details

Flows that fit a launch.

What a flow can react to, what it can check, and how you see what it did.

Branch on real data

Test whether someone confirmed, has a tag, is in a stage, has referred at least N people, where they stand on early access, bounced, or got an earlier broadcast.

Referral milestones

Start a flow when someone earns a referral, or only once they reach a set number of referrals.

Every skip explained

People can wait days between steps. If someone unsubscribes in that time, their next email is skipped and the reason is written on their timeline.

Counts on every flow

Each automation shows how many people it took in and emails it sent. View log lists every one of those emails and whether it arrived.

Start from a template

Begin with Keep signups engaged, Invite reminder or Launch day, each with its emails already written. Every new project has the first one as a draft.

Hand off to your own code

A webhook step posts the contact to your URL, a webhook fires when someone reaches a goal, and the API reads each automation.

In the docs:How automations workAutomations in the API
Connected

What starts a flow.

Referral milestones, invites and your launch date can each start a flow, and every flow email goes out from the sender and in the look set in your email settings.

Questions

Before you switch a flow on.

Will an automation email my existing list?
A flow runs for events from the moment you switch it on, so the people already on your list only enter it when they next do something that triggers it. Launch day flows are the exception: their job is to reach the whole list.
Can someone go through the same automation twice?
Each contact enters an automation once. A second confirmation or referral leaves them where they are, so nobody gets the same flow twice.
What happens if I edit a flow people are already in?
They carry on from the step they are waiting on, into whatever you changed after it. If you delete that step, the people waiting on it leave the flow.
Do automation emails count toward my email allowance?
Yes. Every email a flow sends counts toward your monthly email allowance, the same as a broadcast.
Which plans include automations?
Automations run on the Launch and Grow plans. On any plan you can build a flow from a template and run Test flow on it, then switch it on once you move up.
Free for your first 100 contacts

Set up the emails that send themselves.

Start from a template, try it on a real contact, and let it run.

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