Waitlist templates
Everything here is written for a launch that starts with a waitlist: starting pages for the page itself, signup forms with the questions already written, the emails you send the people who join, and checklists for launch day. Each one is a place to start from, not a finished product.
Waitlist landing pages
Finished pages you can open, scroll and restyle before you sign up. Pick the one closest to what you are launching, and it is written about your product.
Relay: SaaS waitlist landing page template
A full product page for software in private beta, led by a screenshot of the app.
Preview template
Stride: App waitlist landing page template
Your app on a phone beside the headline, then what it does, the numbers and what testers say.
Preview template
Marlo: AI startup waitlist landing page template
A text-led page with a product demo, the questions it answers as cards, and pricing.
Preview template
Pricing Sprint: Event waitlist landing page template
The date and a live countdown at the top, the schedule as a timeline, a note from the host and seats.
Preview template
Mesa: Pre-order waitlist landing page template
One large product photo, a gallery, the details, prices and how many are reserved.
Preview template
Solostack: Newsletter waitlist landing page template
A sample issue under the headline, what every issue holds, what readers say and the form.
Preview templateWaitlist form templates
Signup forms with the questions already written, from one email field to a form that asks who is joining. Start from one in the form builder, then add, remove or reword any field.
Email waitlist
Just an email, the fastest way to start a list.
Asks: Email address
Refer-a-friend waitlist
Name, email, and how they found you, built for referral-driven growth.
Asks: First name, Email address, How did you hear about us?
Interest-gauged waitlist
Qualify each signup with an interest level and use-case as they join.
Asks: Email address, How interested are you?, What would you use it for?
Waitlist + who they are
Ask role and company size at signup, so you know who your list is made of.
Asks: Email address, What do you do?, How big is your team?
Waitlist emails
The emails a waitlist sends are written out in one post: you can copy them and change the words to fit your product.
Launch checklists
Step-by-step lists for the weeks before a launch, one for each kind of launch.
Start from a page that is already written.
Pick a template, say what you are building, and publish the same day.