LaunchList
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Audience

Waitlist management software that keeps one clean list.

LaunchList's waitlist management software keeps every signup in one list per project, each person once, with where they came from, what they answered and who they brought in.

Build your waitlistSee how it works

Free for your first 100 contactsNo credit card needed

At a glance

Updated

Plans
On every plan for the list, every record, tags, stages and CSV export
Segments
Ten built in, in every project, and saved ones of your own from the Launch plan
Identity
One record per person in each project, whether an email, a phone number or a wallet identifies them
Default stages
Waitlist, Invited, Joined, Converted and Declined, each one yours to rename
Search
By a name, or by the email, phone or username used to join
Past your size
New signups are still saved, then kept out of sight and never deleted
How it works

Waitlist management from the first signup on.

  1. They sign up anywhere

    Signups from your Launch page, an embedded form, the API and imports all fill the same list. Someone who signs up twice stays one person, with both signups on their record.

  2. Their story comes with them

    Where they came from, the page they landed on, their country and device, their answers and the friends they brought in are kept on their record.

  3. You narrow it down and act

    Pick a segment, a stage or a filter, then tag people, move them along, invite, export or unsubscribe them. Act on a few rows or on everyone who matches.
One record

Waitlist segments built from what each record knows.

Click any row on Signups and that person's record opens beside the list.

  • Trust

    Each signup carries a trust verdict on their record and in a Trust column you can switch on: Verified, Valid, Unknown, Risky and Fake. Signups the spam checks hold wait apart, out of your counts until you approve them.

  • Answers

    Whatever your form asked, like their role, stays on their record. Show it as a column or filter the list by it.

  • Referrals

    Every friend someone brings in is credited to them, and the Rewards section of Referrals & rewards shows who is one referral from their next reward.

  • Segments

    Combine rules like country, referral count or a form answer, save them as a segment, and it keeps itself up to date as people join, refer and move. Send a broadcast to it or export it.

    From the Launch plan

  • Pipeline

    See how many people are waiting, invited, joined and converted, then click a stage to see exactly who is in it.

When to use it

Waitlist management for the day a spreadsheet stops keeping up.

A good fit when

  • Signups reach you from your Launch page, a form on your site and a list you brought from another tool, and you want them side by side.
  • You plan to let people in by groups, like your top referrers or one country, and want to find each group in a click.
  • People sign up twice, and you want one row per person instead of a cleanup job before every send.
  • You want to see who brought in whom before you decide who gets in first.

Not the right fit when

  • You need a sales CRM with deals and revenue. This list is for people waiting to get in.
  • You need to look people up by company or by an answer. Search reads names and the details people joined with; filter by an answer instead.
The details

What keeps the list tidy as it grows.

  • Any identity, not just email

    Email, phone, username, wallet address or a value of your own: people are matched on whichever field your form identifies them by. A phone-only signup is a full contact.

  • A funnel in your own words

    Rename, reorder or add to Waitlist, Invited, Joined and Converted. Invites and automations keep working, because they follow what a stage does, not what it is called.

  • Tags for everything else

    Tag a selection in one go, then filter by the tag. A tag holds exactly the people you gave it to, and a saved segment can be built on it from the Launch plan.

  • A CSV whenever you want it

    Export the view you are looking at, everyone, or just the people you selected, with the columns you pick.On every plan

  • Where each invite stands

    Filter by an invite apart from the stage: "Waiting", "Got in", "Never arrived", "Expired", "Revoked" or "Never invited". Then tag or export the people whose invite never arrived.

  • Personal data, handled

    Remove anyone, and erase their personal data with them when they ask. In workspace settings, "Anonymize visitor IP addresses" keeps only a rough country and "Delete dormant signups automatically" clears out people who went quiet. Both start off.

In the docs: building a segment, renaming your stages and keeping fake signups out.

FAQ

Waitlist management questions.

What happens when someone signs up twice for a LaunchList waitlist?
They stay one contact. People are matched on their identity within each project, so a second signup is added to the record they already have instead of creating a duplicate.
Do several LaunchList forms share one audience?
Yes. All the forms in one project fill the same audience, so someone who joins the waitlist and later answers a survey is one person with both sets of answers.
Do held or test signups count toward my LaunchList plan?
No. Signups held for review stay out of your counts and your bill until you approve them, and test signups never count.
What happens when my waitlist reaches its contact limit?
New signups are still saved. Contacts past your size are kept but hidden until you move up a size, and nothing is deleted. The size counts every project in your workspace you have not archived, you hear about it as you get close, and your subscription never goes up without your approval.
What can I search my LaunchList waitlist by?
A name, or the email address, phone number or username someone joined with. To find people by country or by one of their form answers, use a filter instead.
Is waitlist management included on the Free plan?
Yes. The Free plan has the list, every contact record, tags, stages, the built-in segments and CSV export, up to 100 contacts. Saving segments from your own rules comes with the Launch and Grow plans.

Know who is on your waitlist.

Start with your first signup, and every one after it lands in the same list.

Build your waitlist

Free for your first 100 contactsNo credit card needed