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Email your waitlist without exporting it.

Every email your launch needs, from the confirmation a new signup is waiting on to the broadcast that opens the doors.

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Free for your first 100 contactsNo credit card needed
The broadcast composer for "Pied Piper is live", a draft with 1 to fix, Save draft and Send. In the middle, the email written in blocks: a heading, two paragraphs and an "Open Pied Piper" button linked to each reader's status page, with Blocks, Plain text and HTML modes, an Insert variable menu, Appearance and Templates. On the right, Send a test to yourself above the pre-send checks: included in your plan, sending domain authenticated, one-click unsubscribe present, subject line set, email has content, a postal address still to add to the footer, variables resolve, audience resolves, 7,065 sendable recipients after unsubscribes, bounces and suppressions, audience looks deliverable, and warming up.
The broadcast composer for "Pied Piper is live", a draft with 1 to fix, Save draft and Send. In the middle, the email written in blocks: a heading, two paragraphs and an "Open Pied Piper" button linked to each reader's status page, with Blocks, Plain text and HTML modes, an Insert variable menu, Appearance and Templates. On the right, Send a test to yourself above the pre-send checks: included in your plan, sending domain authenticated, one-click unsubscribe present, subject line set, email has content, a postal address still to add to the footer, variables resolve, audience resolves, 7,065 sendable recipients after unsubscribes, bounces and suppressions, audience looks deliverable, and warming up.
A broadcast being written, and the checks it has to pass before it can send.
How it works

From draft to inbox in three steps.

1. Pick who gets it

Send to everyone, a saved segment or a tag. Leave out anyone in another segment, or anyone who already got an earlier broadcast.

2. Write the email

Write in blocks, Markdown, plain text or HTML, with each reader's name filled in and a fallback when it is missing. Send a test to yourself first.

3. Pass the checks, then send

Anything that would block the send is listed with its fix. Then send now, pick a time, or release it in batches over hours or days.

Your look, your address

Mail that looks like you and comes from you.

Readers decide whether to open an email by who it is from, and mailbox providers decide whether to deliver it the same way.

A sample email in Pied Piper's look, from Pied Piper <piedpiper@mail.piedpiper.com>. Under a "Pied Piper" header, a white card reads "We are opening the doors next week. Hi Alex, you are #42 in line for Pied Piper", asks readers to move up the line by sharing their invite, and ends with a green "Share your invite" button. The footer has an unsubscribe link.
A sample email in Pied Piper's look, from Pied Piper <piedpiper@mail.piedpiper.com>. Under a "Pied Piper" header, a white card reads "We are opening the doors next week. Hi Alex, you are #42 in line for Pied Piper", asks readers to move up the line by sharing their invite, and ends with a green "Share your invite" button. The footer has an unsubscribe link.
Your colors, typeface and header

Pick them once, with your logo or your name at the top, and every email the project sends wears them, confirmation emails included.

Your own domain in three records

Connect a subdomain like mail.yourcompany.com with three CNAME records, two of them keys that sign your mail. No certificate to buy, and your SPF and DMARC stay as they are.

Your company inbox stays out of it

Because it is a subdomain, a marketing send never touches the reputation of the email your team sends every day.

Ready before you touch DNS

Until your domain is connected, mail sends from a shared domain that is already authenticated, so the first email can go out today.

The details

What runs under every send.

What protects your sender reputation, and the mail every new signup needs.

Bad addresses left out

Addresses that cannot receive mail and throwaway inboxes are left out of every send.

Opt-outs checked at send time

Anyone who unsubscribed, bounced or marked an earlier email as spam is skipped when the email sends, not only when you picked the audience.

A bad list stays unsent

If too much of an audience looks undeliverable, the broadcast is held. Sent in batches, it pauses itself if too many bounce or complain, and says why.

Signup emails built in

Confirmation and invitation emails send on their own, in 17 languages. Edit the words, send yourself a test, and turn on a welcome email if you want one.

Never stuck behind a broadcast

Signup emails go out on a lane of their own, so a large send never delays the one a new signup is waiting for.

A report for every broadcast

Each broadcast shows how many were sent, delivered, bounced and unsubscribed, and whether those rates are healthy. Activity lists every email the project sent.

In the docs:Sending a broadcastYour sending domainConfirmation emails
Connected

Where your emails lead.

Segments come from your audience, invites and follow-ups go out by email, and a button in any broadcast can open each reader's own status page.

Questions

Before your first broadcast.

How do you keep my emails out of spam?
Every email is authenticated with SPF, DKIM and DMARC and carries the one-click unsubscribe Gmail and Yahoo ask bulk senders for.
Do I need a postal address in my emails?
Yes. Anti-spam laws like CAN-SPAM ask for a real postal address in every marketing email. Add it once in your email settings and it goes in the footer of every broadcast. Until it is there, the pre-send checks hold the broadcast.
Do confirmation emails count toward my email allowance?
Confirmation, verification, welcome and invitation emails never count toward it. Broadcasts, automation emails and reward announcements do.
What is the difference between a broadcast and an automation?
A broadcast is one email you send to an audience now or at a time you pick. An automation is a set of steps you build once, and each person moves through it when their own trigger fires, such as confirming their email.
Can I email my waitlist on the Free plan?
The emails a signup needs, confirmation and invitation, send on the Free plan. Broadcasts come with the Collect, Launch and Grow plans. Automations come with the Launch and Grow plans. Sending from your own domain comes with the Launch and Grow plans.
Free for your first 100 contacts

Send your list its first email.

Start with the confirmation every signup gets, then write a broadcast when you have news.

Build your waitlist
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