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Email your waitlist without exporting it.

LaunchList emails your waitlist from where the list already lives: broadcasts to everyone or a segment, and the emails that confirm and invite your signups. A broadcast can greet each reader by name.

Build your waitlistSee how it works

Free for your first 100 contactsNo credit card needed

At a glance

Updated

Segments
Built-in ones on every plan, like Top referrers, Referred and New this week, and segments you build yourself from the Launch plan
Personal details
Each reader's name, place in line and a link to their own status page, with a fallback for anyone missing a name
Before it sends
A postal address and a one-click unsubscribe on every broadcast, and SPF, DKIM and DMARC on every email
Signup emails
Confirmation, invitation, welcome and access link emails, with words you can edit, in any of 17 languages you offer
Plans
Broadcasts from the Collect plan, signup emails on every plan, your own sending domain from the Launch plan
Emails a month
On the Collect plan, as many as your contact size, up to 5,000. On the Launch and Grow plans, twice your contact size. Signup emails never count.
How it works

How to email your waitlist from LaunchList.

  1. Choose who gets it

    Pick everyone, a segment or a tag. Then leave out another segment or tag, or anyone an earlier broadcast already reached.

  2. Write it

    Start from an email written for a waitlist, or write your own in blocks, Markdown, plain text or HTML. Send yourself a test before anyone else sees it.

  3. Send it

    Fix anything the checks list, then send now, schedule it, or release it in batches of people every hour or day.
Your look, your address

Waitlist broadcast email that looks like you and comes from you.

Readers decide whether to open an email by who it is from, and mailbox providers decide whether to deliver it the same way.

  • Your colors, typeface and header

    Pick them once, with your logo or your name at the top, and every email the project sends wears them, confirmation emails included.

  • Your own domain in three records

    Connect a subdomain like mail.yourcompany.com with three CNAME records, two of them keys that sign your mail. There is no certificate to buy.

    From the Launch plan

  • Your company inbox stays out of it

    It is a subdomain, so your broadcasts are signed for mail.yourcompany.com, and your main domain's SPF and DMARC records stay as they are.

  • Ready before you touch DNS

    Until your domain is connected, mail sends from a shared domain that is already authenticated, so the first email can go out today.

When to use it

When LaunchList is the right place to send from.

Most launches need a handful of emails to the list, sent well.

A good fit when

  • Your signups are already in LaunchList and you would rather email them there than move the list into another tool.
  • You send a few emails before launch: a progress update, the beta invites going out, the launch itself.
  • You want to write to part of the list, like your top referrers or people you have tagged, and leave out whoever heard from you already.
  • Your launch email is going to a big list and you want it released in batches over a few hours, not all at once.

Not the right fit when

  • Your mail has to go out through your own email provider or SMTP server. LaunchList sends it for you.
  • The list is your customers, not your waitlist. Receipts, password resets and other app email belong in your product.
The details

A waitlist email platform with the safeguards built in.

  • Bad addresses left out

    Addresses that cannot receive mail and throwaway inboxes are skipped at send.

  • Opt-outs checked at send time

    Anyone who unsubscribed, bounced or marked an earlier email as spam is skipped when the email sends, not only when you picked the audience.

  • A bad list stays unsent

    If too much of an audience cannot receive mail, the pre-send checks hold the broadcast. Sent in batches, it pauses itself if too many bounce or complain, and says why.

  • Signup emails built in

    Confirmation and invitation emails send on their own, in any of the 17 languages your project offers. Edit the words, send yourself a test, and turn on a welcome email if you want one.

  • Never stuck behind a broadcast

    Signup emails go out separately from broadcasts, so a large send never delays the one a new signup is waiting for.

  • A report for every broadcast

    Each broadcast shows how many were sent, delivered, bounced and unsubscribed, and whether those rates are healthy. Activity lists every email the project sent.

In the docs: sending a broadcast, connecting your sending domain and confirmation emails.

FAQ

Questions about emailing your waitlist.

How do you keep my emails out of spam?
Every email is authenticated with SPF, DKIM and DMARC, and every broadcast and automation email carries the one-click unsubscribe Gmail and Yahoo ask bulk senders for. Addresses that cannot receive mail, and anyone who unsubscribed, bounced or complained, are skipped at send.
Do I need a postal address in my emails?
Yes. Anti-spam laws like CAN-SPAM ask for a real postal address in every marketing email. Add it once in your email settings and it goes in the footer of every broadcast. Until it is there, the pre-send checks hold the broadcast.
Do confirmation emails count toward my email allowance?
No. The confirmation, welcome, invitation and access link emails never count toward it. Broadcasts, automation emails and reward announcements do.
What is the difference between a broadcast and an automation?
A broadcast is one email you send to an audience now or at a time you pick. An automation is a set of steps you build once, and each person moves through it when their own trigger fires, such as joining your list.
Can I start from emails already written?
Yes. Every project comes with emails written for a waitlist, from a first hello and a founder update to the launch announcement, to send as they are or change. You can also paste your own HTML.
Does LaunchList track opens and clicks?
No. LaunchList does not count opens or clicks. A broadcast's report covers delivery instead, and says whether each rate is healthy.
Can I email my waitlist on the Free plan?
Not with broadcasts. The emails a signup needs, confirmation and invitation, send on the Free plan. Broadcasts come with the Collect, Launch and Grow plans. Automations come with the Launch and Grow plans. Sending from your own domain comes with the Launch and Grow plans.

Send your list its first email.

Your confirmation email is ready from the first signup. Write a broadcast when you have news.

Build your waitlist

Free for your first 100 contactsNo credit card needed