LaunchList
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Coming soon pages

Create a free coming soon page that collects signups

LaunchList gives you a free coming soon page you can publish today, with no website. Each signup gets a place in line and a link to share, so the people waiting can bring in the next ones.

Create your coming soon pageHow coming soon pages work

Free for your first 100 contactsNo credit card needed

At a glance

Updated

What it is
One page that says what is coming and takes signups, live at its own launchlist.page address before you have a website or a store.
Your address
The page starts on launchlist.page. On the Collect, Launch and Grow plans, it can answer on a domain you own as well, and the first address keeps working.
Search engines
Search engines can index the page on the Collect, Launch and Grow plans. A page on the Free plan stays live and shareable but asks them not to, so its visitors come through the links you share.
Branding
A small LaunchList badge sits in a corner of the page, and the Launch and Grow plans take it off, from the status page and the emails too.
Launch day
A Countdown section on the page works on every plan. The Launch Day screen in the dashboard, where a checklist shows what is left and "Go live" marks the launch, is on the Launch and Grow plans.
Price
Nothing to pay up to 100 contacts, and no card. A bigger list moves to a plan sized for it, and anyone past your size is held rather than deleted.
How it works

Three ways to start a coming soon page, and when each one fits.

It comes down to what exists already: a store or site still being built, nothing at all, or a product with enough to show.

  • Your store or site builder's own coming-soon mode

    A new Shopify store starts in private mode, so visitors see a password page, which can hold an email signup banner. Squarespace can lock a whole site under construction behind one password: visitors see a lock screen, and search engines cannot reach the site.

    Sources: Shopify Help Center on the password page and Squarespace Help on site-wide passwords.

    Use it when

    You already pay for the store or the site, and it only has to stay closed until it is finished.

  • A page of its own

    One screen on an address of its own, with nothing to build or host behind it: a name, a line about the product and a form. It can go up the day the product gets its name.

    Use it when

    There is no website yet, or the one you have is the wrong place to gather people for this launch.

  • A full landing page

    More to scroll through: what the product does, screenshots, a price, the questions people ask. It persuades a stranger who arrives from an ad or a search, and it takes longer to write well.

    Use it when

    You have screenshots and a story, and the visitors you expect have never heard of you.

Where LaunchList fits

Start with the page of its own and add sections to it as the product gives you things to show, so it becomes the full landing page without a move. A Shopify store still behind its password page can carry the same form, so every signup joins one list.

When to use it

When to put a page up first, and when to skip it.

A good fit when

  • You have a name and an idea in one line, and want somewhere to send people this week.
  • Your site will not be ready before you start telling people about the product.
  • You want to know who is interested before launch day, and be able to reach every one of them.
  • You want the people who sign up to pass the page on, with a place in line that moves them up for each friend who joins and confirms their email.

Not the right fit when

  • Your store or site is finished and only needs hiding for a few days: its own password page will do.
  • The product is already open: send people straight to it, not to a page that asks them to wait.
  • You need a deposit or a payment before launch: LaunchList takes no payments.
Set it up

A coming soon page live today, and ready for launch day.

  1. Name it, then keep One screen

    Give the project its name and one line, then choose "A page we host for you". "Pick your page" opens on One screen, with your name as the headline and your line beneath it.On every plan

  2. Publish it and pass the link on

    "Publish my page" puts it live at an address made from the project name. After joining, each person sees a status page with where they stand and a referral link of their own.On every plan

  3. Open the doors on the day

    In the page editor, set the hero's form to "No form, show a link button", point the button at your product and publish. Everyone who joined stays in Signups.On every plan

In the docs: your hosted launch page, what signups see after joining and connecting your own domain.

Real examples

Two launches that used the wait.

  • HEY

    2020, before release

    Sources:hey.com, archived April 13, 2020TechCrunch, June 16, 2020

    What they did

    Before HEY came out, hey.com was a letter from Jason Fried about what had gone wrong with email, ending "Coming in 2020". To get on the list, visitors emailed iwant@hey.com with how they felt about email, and when COVID-19 pushed the release back, the page said so. HEY opened in June 2020 with more than 50,000 people on its wait list.

    Take from it

    Ask one question at signup that people want to answer, and when the date moves, say so on the page that day. On LaunchList, a "Long text" question on the form keeps each answer with the signup.

  • Bluesky

    October 2022, before the app

    Sources:blueskyweb.xyz, archived October 24, 2022Bluesky blog, October 18, 2022

    What they did

    Before the Bluesky app existed, blueskyweb.xyz was one short page: a paragraph on what the team was building, "a new foundation for social networking", and the line "Sign up for the Bluesky private beta." The October 18, 2022 announcement sent readers to the same signup and said testing would start in a private beta, then move to an open beta "when it's ready".

    Take from it

    The page can go up on the day you announce, long before anything works: a paragraph on what is coming, and the signup as the only thing to do on it.

The details

A countdown, your own domain and the launch email.

  • A countdown on the page

    A Countdown section counts the days, hours and minutes to the moment you set, gives visitors elsewhere their own time too, and turns into a line you write once the moment passes.On every plan

  • A live signup count

    Give the hero a label such as "people waiting" and it shows your real total beside the form, from the first person who joins.On every plan

  • Your own domain

    Answer on an address like soon.yourproduct.com with one DNS record. LaunchList issues the certificate, and the launchlist.page address goes on working.From the Collect plan

  • Found in search

    Switch on "Search engines" on the Hosted page tab and the page may be listed. On a domain of your own, search is on by default unless you have switched it off.From the Collect plan

  • The doors-open email

    Tell everyone waiting that the product is open, in one email from the dashboard, out of the emails your plan sends each month.From the Collect plan

  • A Launch Day screen

    A countdown to your launch date, a checklist of what is still open, a "Go live" button and posts ready to share on the day itself.From the Launch plan
FAQ

Coming soon page questions, before and on launch day.

Do I need a website to run a coming soon page?
No. LaunchList hosts the page on launchlist.page, at an address made from your project name, so it can go live the day you sign up with nothing to build, install or host. If you build a site later, the same signup form goes on it too, and both send people to one list.
Can I use my own domain for the hosted page?
Yes, on the Collect, Launch and Grow plans. Enter the address you want, such as soon.yourproduct.com, add the one DNS record LaunchList shows you, and the certificate is issued once the record checks out. The launchlist.page address keeps working and points search engines at your domain. On the Free plan, the page stays on its launchlist.page address.
Does the page show a countdown timer to launch?
Yes, once you add a Countdown section, on every plan. It counts the days, hours and minutes to a date and time you set, and when that moment passes it shows a line you write in its place, such as "We are live". The Launch Day screen in the dashboard is a different thing: its countdown, checklist, "Go live" button and share posts come with the Launch and Grow plans.
What happens when I actually launch?
Nothing switches off by itself: the page stays live and the list keeps everyone who joined. On the day, swap the page's signup form for a link button to your product and publish, then email the people waiting, which you can do from the Collect plan. Marking the project launched works on every plan, and Unpublish takes the page offline while keeping your draft and your signups.
Is there a free tier?
Yes. The Free plan publishes the page with its signup form, place in line and referral links for your first 100 contacts, with no card. It keeps a small LaunchList badge and asks search engines not to index the page. Your own domain, search indexing and email to the list start from the Collect plan, and the badge comes off from the Launch plan.
How is this different from Carrd or Launchrock?
Carrd builds one-page sites, and its signup forms, which pass each address on to a mailing tool such as Kit or Loops, start on its Pro Standard plan. Launchrock, now part of Startups.com, builds launch sites with email capture as part of a paid Startups.com membership. LaunchList keeps the list itself: each signup gets a place in line, a status page and a link to share, and none of it costs anything up to 100 contacts.
What does One screen hold, and what can I add?
Your logo, the product name, one line on who it is for and what it does, and the signup form, and that is enough to start. Add the rest as you have it: a launch date in a Countdown section, a screenshot, one question on the form that tells you who signed up. Leave out anything you cannot stand behind yet, like a price or a date you have not settled.
How long should a coming soon page stay up?
Until the product opens. A LaunchList page has no end date and stays live until you unpublish it, so a page put up months early has months to gather people. Keep it true while it waits: when the date moves, change it on the page and tell the people on the list.
Will my coming soon page show up on Google?
It can be indexed on the Collect, Launch and Grow plans, once you turn on "Search engines" on the Hosted page tab; a page on your own domain is open to search by default. On the Free plan the page is live and shareable but asks search engines not to index it, so people find it through the links you share. Being indexed is not the same as ranking, and a new page with one screen of words is unlikely to rank for a busy search on its own.
Can I put a coming soon page on my Shopify store?
Yes, on the password page Shopify shows while the store is closed. In the theme editor, open the Password template, add a Custom Liquid section and paste the form snippet from LaunchList: visitors join the list while the store stays locked, and no Shopify app is needed.

Put your coming soon page up today.

A name, one line and a form are enough to start, and the people who sign up this week are the first to hear when you open.

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