Launch Day

A launch countdown and checklist, on one page.

Set a date, even a rough one. Launch Day counts down to it, tracks what is left to do, and keeps your launch link and a Go live button in one place.

Free for your first 100 contactsNo credit card needed
Six weeks out, with one check left: nothing is lined up yet to announce the launch.
How it works

Three steps to launch day.

1. Pick a window

An exact day, a month or a quarter. Change it from the countdown whenever your plans move.

2. Clear the checklist

Five checks read your launch date, page, form, announcement and list. Nothing is ticked by hand, and anything open links to where you fix it.

3. Go live

One click, confirmed first, whenever you are ready. The countdown ends and your launch email, if you have one switched on, starts sending.

The launch email

Tell your whole list the moment you go live.

A Launch day automation counts back from your launch date instead of waiting for a signup to do something.

A live Launch day automation: the trigger is 1 week before launch, then it sends the email Founder update, waits 7 days, and sends We're live, marked On launch day.
Up to three weeks out

Start on the day or 1, 3, 7, 14 or 21 days before it, from the ready-made Launch day template. For a last call after you go live, add a wait.

Everyone you can email, once

When it fires, the flow takes in every contact you can email at the same moment, including people who joined long before you built it.

It follows your date

Pull the date closer, or press Go live early, and a step whose moment has passed sends on the next run instead of being skipped.

A past date never fires

Switch a flow on after your launch date and it stays quiet, so a backdated launch never mails your list by surprise.

The details

Built around the day itself.

What the countdown says, where the link points, and who can press Go live.

The right link, ready to share

Your custom domain once it is serving, your LaunchList address until then, with a line already written for X, LinkedIn, Reddit, WhatsApp, Facebook or email. You still press post.

Months and quarters, rounded

A month or a quarter reads "about 5 weeks away" rather than ticking down to a minute you have not picked, and says so once the window opens.

A date that slipped

If the day comes and goes before you are ready, the page says so plainly. Go live to mark it shipped, or move the date.

A countdown on your site

The countdown widget reads the same launch date, on your Launch page or embedded on your own site.

Your team, your call

Team roles decide who can press Go live, so only the people you choose can launch.

After you go live

The checklist steps aside. The page shows how long you have been live and links to your numbers in Analytics.

Questions

Before the big day.

What counts as a launch announcement?
A Launch day automation that is switched on, or a broadcast you have drafted or scheduled. As soon as either exists, the check ticks itself.
Can I go live before my launch date?
Yes. Go live works at any time. If your date is still ahead, it moves to now and the countdown ends.
What if my Launch page is not published yet?
Launch Day holds the link back, since it would not load, and points you to publish the page. The Landing page check stays open until you do.
Who can press Go live?
Whoever you give the permission to. Team roles decide who can launch, so a teammate without it can watch the countdown and the checklist but not end it.
Which plans include Launch Day?
The countdown, the checklist, the share bar and Go live come with the Launch and Grow plans. So does the launch email, which runs as an automation.
Free for your first 100 contacts

Pick a launch date and start counting down.

Set it today and move it as often as your plans change.

No credit card needed