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Launch Day

A launch countdown and checklist, on one page.

LaunchList's Launch Day is a product launch countdown for your waitlist, with five launch checks, your link and a Go live button beside it. Any date works, even a rough one.

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At a glance

Updated

The clock
Days, hours and minutes for an exact day. A month or a quarter shows a rounded distance, like about 5 weeks away
The five checks
Your launch window, a live Launch page, an open signup form, a launch announcement and people to launch to
Launch email
An automation that sends on launch day or up to three weeks before it, to everyone you can email
Who can launch
The workspace Owner and Admins press Go live. A Member can see the page but not end the countdown
Plans
From the Launch plan. Marking a project as launched works on every plan
How it works

What happens on the way to launch day.

  1. Set your launch window

    In Project settings, under General, pick a day, a month, a quarter or "Not sure". Launch Day then shows up in your sidebar, and the Change link beside the countdown moves the date whenever your plans do.

  2. Close what is still open

    Every open check says what is missing and has a button to the place that fixes it, such as "Open the editor" or "Write it". Nothing is ticked by hand: done checks fold into one ticked line, and the chip reads "All done".

  3. Press Go live

    Confirm once and the launch is out. The countdown ends, a date still ahead moves to now, and any launch email step waiting for the day starts sending within a minute.
The launch email

Launch day emails, timed from your launch date.

A Launch day automation counts back from your launch date instead of waiting for a signup to do something.

  • Up to three weeks out

    Start it on the day, or 1, 3, 7, 14 or 21 days before. The ready-made Launch day template already ends with a last call, sent a day after its launch email.

    From the Launch plan

  • Everyone you can email, once

    When it fires, the automation takes in every contact you can email at that moment, including people who joined long before you built it. Nobody goes through it twice.

  • It follows your date

    Each step sends on its own when its moment comes, Go live or not. Pull the date closer, or press Go live early, and a step whose moment has passed sends within a minute instead of being skipped.

  • A past date never fires

    Switch the automation on after your launch date and it stays quiet, so a backdated launch never mails your list by surprise. Until it fires, your Automations list marks it Scheduled.

When to use it

When a product launch countdown is worth setting up.

A good fit when

  • You know the day, or at least the month, and want one screen that says what is still missing.
  • You want the email that tells your waitlist you are live written and switched on weeks before the day.
  • You will post your launch on X, LinkedIn or Reddit, and want the right address in every post.
  • Your date may slip, and you want the countdown and the launch email to move with it.

Not the right fit when

  • You want live numbers while the launch happens. Launch Day has no live dashboard; once you are live it points you to Analytics.
  • You let people in a few at a time. Invites do that; Launch Day marks the one moment everything goes out.
  • You only need a record that the project has launched. Any plan can mark it as launched from the Launch Day page.
The details

Waitlist countdown details, for any kind of date.

  • The right link, ready to share

    Your custom domain once it is serving, your LaunchList address until then, with a line already written for X, LinkedIn, Reddit, WhatsApp, Facebook or email. You still press post.

  • Months and quarters, rounded

    A month or a quarter reads "about 5 weeks away" rather than ticking down to a minute you have not picked, and says "Window open" once it starts.

  • A date that slipped

    If the day comes and goes before you are ready, the page says your launch date has passed. Go live to mark it shipped, or move the date. Nothing sends on its own for a date behind you.

  • When you are not sure yet

    Pick "Not sure" and the page reads "No date yet, and that's fine", with no clock running. Add a month or a quarter whenever you know, and the countdown picks it up.

  • A countdown on your site

    The Countdown widget reads your launch date and shows it on any site. On your Launch page, the Countdown block counts down to a date you set in the editor.On every plan

  • After you go live

    The checklist steps aside. The page shows how long you have been live and links to your numbers in Analytics.

In the docs: the Launch day trigger and adding a countdown to your site.

FAQ

Product launch countdown questions.

What is a product launch countdown?
A clock that counts down to the moment a product goes public, so the people waiting know when it opens and the team knows how long is left. In LaunchList it sits beside your launch checks and the link you will share.
What counts as a launch announcement on Launch Day?
A Launch day automation that is switched on, or a broadcast you have drafted or scheduled. Every new project starts with a draft broadcast, so this check is ticked from day one unless you delete it.
Can I press Go live before my launch date?
Yes. Go live works at any time. If your date is still ahead, it moves to now and the countdown ends.
What does Launch Day do if my Launch page is not published?
It holds the link back, since it would not load, and points you to publish the page. The Landing page check stays open until you do.
Who can press Go live on Launch Day?
The workspace Owner and Admins. A Member can see the countdown and the checklist but cannot end it.
Can I undo Go live on Launch Day?
Yes. Choose a planned launch window again in your project settings, and the project goes back to counting down. Any email that already went out stays sent.
What if my product launched before I set up Launch Day?
Choose Already out when you set your launch window. LaunchList records the launch without sending anything, so no launch email fires for a date in the past.
Which plans include Launch Day?
The countdown, the checks, the share link and Go live come with the Launch and Grow plans. So does the launch email, which runs as an automation. On every other plan, the Launch Day page lets you mark a project as launched.

Pick a launch date and start counting down.

Set it today and move it as often as your plans change.

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