How to add a waitlist to Instapage

Put a LaunchList signup form on an Instapage landing page with its HTML element, using the code from the HTML guide. Or use your hosted page instead.

Updated 1 November 2026·1 min read

Instapage lets you add your own HTML, CSS and JavaScript to a landing page. There is no LaunchList app for it, and none is needed: the inline embed is two lines of HTML.

What works on Instapage#

Copy your form's snippet from Embed & API → Your website.
In the Instapage editor, add an HTML element where the form should appear and paste the whole snippet: the loader <script> and the <div> together.
Publish, then submit a test signup on the live page and check that it lands in Audience.

Prefer to keep the script out of the element? Put the loader <script> in the page's JavaScript settings instead and leave only the <div> in the HTML element. Either way works.

Follow the HTML guide#

Everything past pasting the snippet is the same as on a hand-written site: enhancing your own form, CAPTCHA, and fixing a form that does not render. The HTML guide covers it.

Running the campaign from LaunchList instead? Every project has a hosted page at a public URL, ready to use as an ad destination.