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Pricing, Plans & Billing

Pricing for the new LaunchList (v2) and for existing v1 customers, free plans, refund policy, payment methods, receipts and invoices, plan limits, and what happens when you exceed your submission cap.

10 answers · Updated October 2026

How much does LaunchList cost?

It depends on which version you use.

The new LaunchList (v2) is a subscription priced by list size (the contacts you hold), in beta and open to everyone:

  • The Free plan: $0 for 100 contacts, no card needed.
  • The Collect plan: from $9 a month for 500 contacts, up to $149 for 100,000.
  • The Launch plan: from $19 a month for 500 contacts, up to $429 for 100,000.
  • The Grow plan: from $39 a month for 500 contacts, up to $549 for 100,000.

Yearly billing is 2 months free. There is no charge for extra contacts: contacts past your size are held, never deleted. Extra campaign emails are $3 per 1,000, approved by you first. These are beta prices and may change after the beta. Every price at every size: v2 pricing. Start free on v2.

LaunchList v1, the original version, is closed to new accounts. For existing v1 customers, v1 plans stay one-time per waitlist campaign and can still be bought from the dashboard:

  • Free: 100 submissions, unlimited projects.
  • Launch: $19 one-time for 500 submissions per project.
  • Grow: $79 one-time for 10,000 submissions per project.
  • Scale: custom pricing for 100,000+ signups.

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Is LaunchList a subscription or a one-time payment?

It depends on the version.

The new LaunchList (v2) is a subscription, billed monthly or yearly: a $0 Free plan for 100 contacts, then the Collect plan from $9, the Launch plan from $19 and the Grow plan from $39 a month, priced by list size. It is a ground-up rebuild, in beta and open to everyone, and it is where every new feature ships. Start free on v2 or see what's new.

LaunchList v1 is closed to new accounts. v1 keeps working for now. Existing customers can buy v1 plans for their waitlists from the dashboard. v1 gets no new features.

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Is there a free plan? How long does it last?

Yes. The new LaunchList (v2) has a $0 Free plan for 100 contacts, no card needed. Paid plans are priced by list size, from $9 a month on the Collect plan. Start free on v2 or see v2 pricing.

LaunchList v1 is closed to new accounts. For existing v1 customers the v1 free tier stays as it was: 100 submissions per project, unlimited projects, and the full feature set.

You only upgrade when you cross 100 signups on a specific waitlist. New projects start fresh with their own free 100. For most early validation, the free tier is enough to confirm whether an idea has signal.

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What payment methods do you accept?

LaunchList processes payments through Stripe Checkout. Accepted methods:

  • All major credit and debit cards: Visa, Mastercard, American Express, Discover, Diners Club, JCB.
  • Digital wallets: Apple Pay, Google Pay, Link.
  • Country-specific methods Stripe surfaces by default (depending on your billing country).

We do not charge in cryptocurrency, accept invoices for sub-Scale plans, or process via Razorpay or PayPal. Receipts are emailed automatically the moment the payment clears.

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What is the refund policy?

If your waitlist receives zero signups in the first 7 days after upgrading, we refund 100% — no questions, no friction. Email [email protected] from the account email and we process it immediately.

Outside that window we evaluate refund requests case-by-case (technical issues, duplicate purchase, etc.). Because LaunchList v1 pricing is one-time rather than subscription, there is no auto-renew billing to cancel — once you have crossed the 7-day mark and have signups flowing, the plan is yours for the campaign duration.

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How long does my paid plan last?

LaunchList v1 plans are a one-time payment with no renewal date and no auto-charge. Your v1 account keeps working for now. As long as you stay within the submission cap (500 for Launch, 10,000 for Grow), your plan keeps running.

If you exceed the cap, new signups are still captured but hidden until you upgrade or buy more capacity. Each waitlist project carries its own plan, and duplicating to a new project starts a new free tier.

The new LaunchList (v2) has a Free plan for up to 100 contacts and paid plans from $9 a month, sized to your list.

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Can I buy more capacity later?

Yes. From Waitlist → Upgrade, you can buy more submission capacity at any time. The most common path is upgrading from Launch (500) → Grow (10,000) by paying the difference.

For very large lists (100,000+) reach out to [email protected] for a Scale quote. We have customers running 250k+ pre-launch lists who priced it custom.

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What happens when I hit my submission limit?

When you reach your plan's submission cap (100 free, 500 Launch, 10,000 Grow), new signups continue to be captured — but they are hidden in the dashboard until you upgrade. The form keeps working, the queue keeps filling, and visitors see no error.

Upgrade unlocks every hidden signup retroactively, so you do not lose anyone. You'll get an email at 80% capacity and again at 100% so you can upgrade before the dashboard view is gated. Full plan ladder: pricing.

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Can I use one paid plan across multiple waitlists?

No — each paid plan covers a single waitlist project. If you are running, say, three different product launches under one account, each one needs its own plan once it crosses the free tier.

This keeps pricing predictable per campaign and stops one runaway list from eating capacity meant for another. Each project has its own embed key, hosted page, branding, and analytics. If you'd benefit from a multi-project bundle, email [email protected] — we can quote agency / multi-product setups.

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How do I get a receipt or invoice for my payment?

Every payment goes through Stripe, and a receipt is emailed automatically the moment the payment clears — check the inbox of the email you paid with (search for "LaunchList" or "Stripe"). The receipt email has a "View receipt" link you can open or print any time; it doesn't expire.

Need it again, or need a proper company invoice?

  1. Lost the receipt? Tell support which email you paid with and the rough date — we'll resend the Stripe receipt link.
  2. Need company name, address, or VAT/GST number on it? Stripe receipts show basic billing details only. For a formal invoice with your company details, send support your company name, billing address, and tax/VAT number and we'll issue one.
  3. Which payment was it? If you bought capacity for more than one waitlist, mention the waitlist name so we match the right charge.

LaunchList v1 plans are one-time payments, not subscriptions, so there's no recurring invoice, just the single receipt per purchase. The new LaunchList (v2) is a separate subscription, billed monthly or yearly. See Is it a subscription? and payment methods.

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