We checked 32 review sites from Oct 14 to 30, 2026: 32 were online. 6 list you for free, and 0 of the 5 whose listings we opened gave a dofollow link.
Review sites are where buyers compare software and read reviews. A listing helps people find you when they look for an alternative to a tool they already use.
People on a review site are already comparing tools, so a listing helps most when your product is an alternative to something they know and you have customers who can write about it. A profile with no reviews does little; the work is getting the first few honest ones.
We checked 32 review sites, and most do not state what a listing costs on their public pages: we could confirm the cost on 7 of them. Start with the one or two your buyers already read, and list in Product directories for the slower, wider reach.
Each review site has its own kind of buyer, so one that fits beats five that do not.
Both, if you sell software to businesses. Both are among the 10,000 most visited sites on the web, by the Tranco ranking. G2's own pages say a new profile is verified in about 3 to 5 business days and a basic profile is in its no-cost plan; Capterra says it lists every provider and sells sponsored profiles on top.
The ones your buyers read. For business software that usually means G2, Capterra, GetApp and TrustRadius; AlternativeTo matters when you replace a well-known app. Ask a few customers where they compared tools before they chose yours.
Usually, for a basic profile. 6 of them state a free listing on their own pages, but we could confirm the cost on only 7 of the 32 we checked. A paid plan usually buys more reach, leads or review tools, not the listing itself.
Ask the customers who already like the product, one at a time, with a direct link to the review form. Ten honest reviews are worth more than a full profile with none.
Read each site's rules first. Trustpilot's own pages say companies may not offer incentives or pay to hide reviews. Where a site does allow a thank-you, it must be the same for any rating, never in return for a good one.
Rarely. We opened real listings on 5 review sites and 4 gave nofollow links. Count on these sites for buyers, not for search.
Days to weeks. G2's pages say about 3 to 5 business days for a new profile, and Software Advice says publishing can take over six weeks. 3 of the review sites we checked state a time at all.
You can, but do not send people to it yet. An empty profile next to competitors with hundreds of reviews works against you. List early, then ask for reviews once you have happy customers.
Often, yes. Sites like G2, Crozdesk and TrustRadius can hold a profile of your product before you arrive, and claiming it lets you correct it and reply to reviews.
A review site is built around reviews and comparisons, for buyers close to a decision. A directory lists products by category for people browsing. Directories are in Product directories.
How we checked: from Oct 14 to 30, 2026 our checker opened each review site's home page, its submit page and up to six real listings, without AI. A price, a review time or a badge rule counts only when the place's own page states it, and a link counts only when we read it on real listings. "Not known" means we could not confirm it, not that it is missing.