G2
G2 is a business software and services review site where buyers compare products using user reviews, and where sellers can add their own product or service.
- Price
- Free + paid
- Link
- Redirect, no SEO value
- Status
- Online, no dated listings
- Authority
- 71/100How often other sites link to it (Common Crawl, Oct 2026)
- Traffic
- Among the top 10k sitesPopularity estimate (Tranco, Oct 2026)
Business buyers compare software here. Its own pages say a new profile is verified in about 3 to 5 business days, and a basic profile is in its no-cost plan.
About
G2 is a business software and services review site where buyers compare products using user reviews, and where sellers can add their own product or service. The home page cites 3,723,300+ reviews and categories such as CRM, project management, ERP and help desk software. A seller whose product is not on G2 fills in a request form at sell.g2.com/create-a-profile, and the profile is conditionally approved. The G2 research team verifies it in about 3-5 business days and places it in a category. The profile then goes live and can be claimed. Claim requests are reviewed within 1-3 business days. The Free plan includes a basic profile and basic review collection. The Starter plan costs $299/month or $2,999/year. G2 states it does not allow paid placements in its ratings, rankings, or reports. Sellers need an account validated through LinkedIn or business email.
How to submit
Fill in the request form and the product is conditionally approved. The G2 research team verifies it in about 3-5 business days and assigns a category. The profile goes live and can be claimed. After a claim request, G2 reviews it for final approval within 1-3 business days.
What it lists
- Business software
- Business services
- Software categories such as CRM, ERP and project management
- AI agents
- AI chatbots software
Who visits
G2 says it has over 5 million monthly buyers who use it to choose software and services for their business.
Paid options
Last checked Oct 29, 2026.
| Option | Price | What you get | Source |
|---|---|---|---|
| Starter | $299/month (no contract, cancel anytime) or $2,999/year (save 16%) | Everything in Free, plus single profile review collection, $100 Gift Card Review Credits, custom CTAs, an upgraded profile, branded banners and review campaigns, and report, milestone and annual badge license. Defined for small businesses of 1-100 employees. | sell.g2.com/plans |
Written from G2's own pages on Oct 29, 2026.
Questions
- Do I need a separate account for Capterra, GetApp and Software Advice?
- No. Capterra, GetApp and Software Advice each send you to G2's sign-up to get listed, and G2 says one account manages your profile on each. Checked Oct 29, 2026.
- Is G2 free?
- Yes. A basic listing is free, and it also has paid options. As of Oct 29, 2026.
- Does G2 give a dofollow link?
- No. Goes through G2's own redirect, so no SEO value (5 listings checked). Checked Oct 29, 2026.
- How long does G2 take to review?
- About 3-5 business days. As of Oct 29, 2026.
- What does G2 ask for?
- You need an account to submit. As of Oct 29, 2026.
- How do I submit my product to G2?
- Fill in the request form at sell.g2.com/create-a-profile. The product is conditionally approved, verified by the G2 research team in about 3-5 business days, then goes live and can be claimed.
- Can I advertise on G2?
- Yes. G2 offers G2 Ads, which put a brand in front of buyers on G2 category and competitor pages. The pages do not show a price.
- What does the G2 Starter plan include?
- The Starter plan includes everything in Free plus single profile review collection, $100 Gift Card Review Credits, custom CTAs, an upgraded profile, and branded banners and review campaigns.
- What does G2 list?
- G2 lists business software and services across categories such as CRM, ERP, project management, help desk and AI chatbots software. It also has an AI Agents section.
- G2 or Capterra: which should I list on first?
Both, if you sell software to businesses. Both are among the 10,000 most visited sites on the web, by the Tranco ranking. G2's own pages say a new profile is verified in about 3 to 5 business days and a basic profile is in its no-cost plan; Capterra says it lists every provider and sells sponsored profiles on top.
From our review sites guide.- Which review sites matter for SaaS?
The ones your buyers read. For business software that usually means G2, Capterra, GetApp and TrustRadius; AlternativeTo matters when you replace a well-known app. Ask a few customers where they compared tools before they chose yours.
From our review sites guide.- How long does it take to get listed on a review site?
Days to weeks. G2's pages say about 3 to 5 business days for a new profile, and Software Advice says publishing can take over six weeks. 3 of the review sites we checked state a time at all.
From our review sites guide.
Details
- How to get listed
- Capterra, GetApp and Software Advice each send you to G2's sign-up to get listed, and G2 says one account manages your profile on each
- Link
- Goes through G2's own redirect, so no SEO value (5 listings checked)
- How often other sites link to it
- 71 out of 100 (Common Crawl, Oct 2026)
- Traffic
- Among the 10,000 most visited sites (Tranco, Oct 2026)
- Best for
- SaaS
- Review time
- About 3-5 business days
- Account needed
- Yes
- Countries
- Worldwide, United States, United Kingdom, India
- Domain registered
- Mar 1995 (31 years ago)
- Submit page
- g2.com/seller_login
We don't know yet: badge. Is this your site? Claim it to add them.
Checked Oct 29, 2026 · How we check
History
- : price set to Free + paid
- : link set to Through a redirect (no SEO value)
- : submit page set to g2.com/seller_login
- : status changed from Live, blocks checks to Online
Alternatives
Something changed? Tell us and we will check it again.