LaunchList v1 vs v2
LaunchList v1 vs v2: what changed.
v1 collects signups and referrals for a one-time price. v2 runs the whole launch around that list, from the page to the email to early access, on a subscription with a Free plan.
Free for your first 250 contactsNo credit card needed
LaunchList v1 · Submissions
LaunchList v2 · Audience
- If you use v1 today
- It keeps running, and your original purchase still stands. There is no deadline to move.
- Moving a waitlist
- An opt-in copy, one waitlist at a time. v1 is never changed, and nobody is emailed.
- For paid v1 customers
- Your first 6 months of the Collect plan are free, sized to your v1 list. No card needed. Claim it by December 31, 2026.
How it fits together
One audience, from signup to launch.
Follow one signup, Maya, through v2. Every step works from the same record, so what you learn at one step is already there at the next.
Side by side
What each version supports.
Both columns were checked against the products on . Where a v2 line needs a plan above Free, it names the plans, and pricing has the limits.
- Available
- Not available
- Planned
| Capability | LaunchList v1One-time purchase, still sold | LaunchList v2Subscription, with a Free plan |
|---|---|---|
| Your launch page | ||
| Launch page | A section-based page builder with templates, shared on a launch.li short link | A block editor with page variants, on our address or your own domain with automatic TLSYour own domain on Collect, Launch and Grow |
| Signup forms | Email address, plus extra fields you add | Email, phone, username or no identity, with the fields you choose |
| Embeds | A customizable JavaScript widget, with setup guides for 13 platforms | Inline, HTML, React, headless and popup, plus counter and countdown widgetsWidgets on Collect, Launch and Grow |
| After signup | A customizable thank-you screen with place in line, referral link and reward | A status page people can come back to: place in line, referral link and verification state |
| Growing the list | ||
| Spam and fraud | Email validation, disposable-domain blocking, rate limits, reCAPTCHA and optional double opt-in | A trust verdict on every contact: verified, valid, unknown, risky or fake |
| Referrals | Referral links, a leaderboard, skip-the-line positions and a reward | Fraud-checked credit, optionally held until the friend verifies, with rewards you chooseRewards on Collect, Launch and Grow |
| Your audience | A signup list per waitlist, ordered by place in line | Deduplicated contacts with stages, tags and segmentsSaved segments on Launch and Grow |
| Analytics | Signup sources with UTMs, referral stats, and Google Analytics and Meta Pixel tracking | Growth, locations, sources, referral rate and email deliverySources on Grow |
| Talking to your people | ||
| Editable welcome, verification and position emails, from your own domain on Grow | Broadcasts and branching automations, sent from your own domainBroadcasts on Collect, Launch and GrowAutomations on Launch and GrowYour own domain on Launch and Grow | |
| Product updatesNew | Not in v1 | A public updates feed with RSS, shown on the pages your signups visit |
| Letting people in | ||
| Early access | Export your queue by position and invite people from your own tool | A personal invite code for each person, and a record of who got in |
| Launch dayNew | Not in v1 | A countdown, a pre-flight checklist, your launch link and a Go live buttonLaunch Day on Launch and Grow |
| Building on it | ||
| Public API | A submission endpoint for your own forms | A REST API with a published OpenAPI spec |
| Webhooks | Webhooks on new signups and email verification | Signed webhooks with delivery logs and retries |
| AI assistantsNew | Not in v1 | An MCP server, so your AI assistant can read and run your waitlist |
| No-code integrations | Zapier, reaching 5,000+ apps, and Slack signup alerts | API and webhooks today. Zapier and Slack are on the roadmap, not built yet |
| Your account | ||
| Teams | Team members with permissions on Grow, with a plan per waitlist | One workspace with team roles and one billTeam roles on Collect, Launch and Grow |
| Your data | CSV import and export | CSV import and export on every plan, with presets for files from other waitlist tools |
| Pricing | One payment per waitlist, priced by signup cap | Free to start, then a monthly or yearly plan priced by list size |
Questions
What v1 customers ask first.
What is the difference between LaunchList v1 and v2?
v1 collects waitlist signups with a section-based page builder, an embeddable form, referral links and a leaderboard, for a one-time price. v2 is the rebuilt LaunchList: a block-editor page on your own domain, signups by email, phone or username, a trust verdict on every contact, fraud-checked referral credit, broadcasts and automations, early access codes, analytics, a public API, webhooks and an MCP server, on a subscription with a Free plan.
Is LaunchList v1 shutting down?
No. v1 keeps running, and your original purchase still stands. There is no deadline to move, and you can run v1 and v2 side by side for as long as you like.
What does v2 cost if I paid for v1?
Your first 6 months of the Collect plan are free. Connect your v1 account from workspace billing and we put you on the Collect plan that fits your v1 list or the plan you paid for, whichever is bigger. No card needed. If you pick Launch or Grow instead, the Collect price still comes off every monthly bill until the 6 months are up. Claim it by December 31, 2026. The Free plan, which covers your first 250 contacts, is there for anyone.
How do I move a waitlist from v1 to v2?
In v2, connect your v1 account and pick a waitlist. It is copied into your v2 project with its contacts and signup dates, custom fields, subscription status, referral codes, who referred whom, and everyone's place in line. v1 is only read, never changed, and you can run the import again to bring over people who joined since.
Does importing a waitlist email my contacts?
No. Importing only copies data. It never emails anyone, never starts an automation and never fires a webhook.
Do my v1 embeds, links and custom domain keep working?
Yes. They keep collecting signups into v1 until you swap in your v2 page or embed. API keys and webhooks are set up fresh in v2.
Free for your first 250 contacts
Try v2 with your real waitlist.
Start a new waitlist for free, or bring an existing one across.
No credit card needed