# LaunchList pricing

> Every LaunchList plan at every list size. Prices are in US dollars. Generated from the same plan catalog the product bills from, so these figures are the ones a subscription is charged. Web page: https://getlaunchlist.com/pricing

LaunchList is pre-launch waitlist software for founders. There are 4 plans: Free, Collect, Launch and Grow. The Free plan is free forever with no card. Each paid plan is bought at a **size**: the number of contacts it holds (contacts are the people on your list, also called signups, subscribers or users). Paid plans are billed monthly or yearly, and yearly is 2 months free. More than 100,000 contacts is Enterprise: talk to us.

## Plans at a glance

| Plan | Best for | Price | Contacts | Emails / month | Projects | Custom domains | Team members |
| --- | --- | --- | --- | --- | --- | --- | --- |
| **Free** | Prove demand. | $0, free forever, no card | Up to 100 | Not included | 1 | LaunchList subdomain | Just you |
| **Collect** | Get more signups. | $9 to $149 a month | 500 to 100,000 (the size you buy) | 1× your contacts, up to 5,000 | 3 | 1 | 3 |
| **Launch** (recommended) | Turn signups into users. | $19 to $429 a month | 500 to 100,000 (the size you buy) | 2× your contacts | 10 | 3 | 10 |
| **Grow** | Figure out what works and repeat it. | $39 to $549 a month | 500 to 100,000 (the size you buy) | 2× your contacts | Unlimited | Unlimited | Unlimited |
| **Enterprise** | Lists past 100,000 | Talk to us | More than 100,000 | Volume email pricing | Custom | Custom | Custom |

## Monthly price by list size

The Free plan is $0 for up to 100 contacts, forever, with no card. Paid plans start at 500 contacts.

| Contacts (signups) | Collect | Launch | Grow |
| --- | --- | --- | --- |
| Up to 500 | $9 a month | $19 a month | $39 a month |
| Up to 2,000 | $19 a month | $29 a month | $59 a month |
| Up to 5,000 | $19 a month | $39 a month | $79 a month |
| Up to 10,000 | $19 a month | $59 a month | $119 a month |
| Up to 25,000 | $49 a month | $119 a month | $199 a month |
| Up to 50,000 | $79 a month | $229 a month | $299 a month |
| Up to 100,000 | $149 a month | $429 a month | $549 a month |
| More than 100,000 | Enterprise: talk to us | Enterprise: talk to us | Enterprise: talk to us |

## Yearly price by list size (2 months free)

Billed once a year: 12 months for the price of 10.

| Contacts (signups) | Collect | Launch | Grow |
| --- | --- | --- | --- |
| Up to 500 | $90 a year ($8 a month) | $190 a year ($16 a month) | $390 a year ($33 a month) |
| Up to 2,000 | $190 a year ($16 a month) | $290 a year ($24 a month) | $590 a year ($49 a month) |
| Up to 5,000 | $190 a year ($16 a month) | $390 a year ($33 a month) | $790 a year ($66 a month) |
| Up to 10,000 | $190 a year ($16 a month) | $590 a year ($49 a month) | $1,190 a year ($99 a month) |
| Up to 25,000 | $490 a year ($41 a month) | $1,190 a year ($99 a month) | $1,990 a year ($166 a month) |
| Up to 50,000 | $790 a year ($66 a month) | $2,290 a year ($191 a month) | $2,990 a year ($249 a month) |
| Up to 100,000 | $1,490 a year ($124 a month) | $4,290 a year ($358 a month) | $5,490 a year ($458 a month) |
| More than 100,000 | Enterprise: talk to us | Enterprise: talk to us | Enterprise: talk to us |

## Campaign emails per month by list size

Broadcasts, automation emails and reward announcements. Confirmation, verification, welcome and invitation emails never count, and the Free plan includes no campaign email.

| Contacts (signups) | Collect (1× your contacts, up to 5,000) | Launch (2× your contacts) | Grow (2× your contacts) |
| --- | --- | --- | --- |
| Up to 500 | 500 | 1,000 | 1,000 |
| Up to 2,000 | 2,000 | 4,000 | 4,000 |
| Up to 5,000 | 5,000 | 10,000 | 10,000 |
| Up to 10,000 | 5,000 | 20,000 | 20,000 |
| Up to 25,000 | 5,000 | 50,000 | 50,000 |
| Up to 50,000 | 5,000 | 100,000 | 100,000 |
| Up to 100,000 | 5,000 | 200,000 | 200,000 |

## What each plan adds

### Free: Prove demand.

The Free plan includes:

- Launch page + AI builder
- Signup forms and surveys
- Referral links and leaderboard
- Status page for every signup
- Invite your first 100 beta users
- Signup analytics

Also included: Import and export, Spam protection, 17 languages, API, webhooks and embeds, Social-proof widgets, AI agents like ChatGPT and Claude.

### Collect: Get more signups.

Everything in the Free plan, plus:

- Your own domain, like join.acme.com
- Rewards and milestones
- Points for follows and shares
- Email campaigns to your list

### Launch: Turn signups into users.

Everything in the Collect plan, plus:

- Automated emails
- Automatic invites
- Official Zapier and Slack apps
- Saved segments
- Emails from your own domain
- Branded invite codes
- Launch Day tools
- Remove LaunchList branding

Coming soon (not available yet): Collect payments from your audience.

### Grow: Figure out what works and repeat it.

Everything in the Launch plan, plus:

- Know what brings you signups
- Know who your signups are
- Full analytics history
- Priority support

Coming soon (not available yet): AI growth recommendations, Audience intelligence.

## Every feature, every plan

### Limits

| Feature | Free | Collect | Launch | Grow |
| --- | --- | --- | --- | --- |
| Contacts | Up to 100 | The size you buy | The size you buy | The size you buy |
| Emails / month | Not included | 1× your contacts, up to 5,000 | 2× your contacts | 2× your contacts |
| Projects | 1 | 3 | 10 | Unlimited |
| Custom domains | LaunchList subdomain | 1 | 3 | Unlimited |
| Team members | Just you | 3 | 10 | Unlimited |

- **Contacts**: One person on your list, however they arrived. Duplicates and test contacts never count.
- **Emails / month**: Broadcasts, automation emails and reward announcements. Confirmation and welcome emails don't count.
- **Projects**: A separate product or launch, with its own waitlist, pages and audience.
- **Custom domains**: Your own domain on a launch page, with SSL.
- **Team members**: People who can sign in to your workspace.

### Launch pages & forms

| Feature | Free | Collect | Launch | Grow |
| --- | --- | --- | --- | --- |
| AI page builder | Included | Included | Included | Included |
| Launch page builder | Included | Included | Included | Included |
| Brand kit | Included | Included | Included | Included |
| Social share images | Included | Included | Included | Included |
| Remove LaunchList branding | Not included | Not included | Included | Included |
| Search engine indexing | Not included | Included | Included | Included |
| Embeddable forms | Included | Included | Included | Included |
| Form builder | Included | Included | Included | Included |
| Signup surveys | Included | Included | Included | Included |
| Saved form styles | Not included | Included | Included | Included |
| Custom thank-you page | Included | Included | Included | Included |
| Hidden fields and UTM capture | Included | Included | Included | Included |
| Social-proof widgets | Included | Included | Included | Included |
| Double opt-in | Included | Included | Included | Included |
| Spam and fraud protection | Included | Included | Included | Included |
| Bring your own CAPTCHA | Included | Included | Included | Included |
| Translated forms and emails | Included | Included | Included | Included |
| Updates feed | Included | Included | Included | Included |

- **AI page builder**: Describe your product and get a finished launch page. Included on every plan during beta, subject to fair use.
- **Launch page builder**: Drag-and-drop sections with a live preview, starting from a template.
- **Brand kit**: Set your logo, colors, fonts and favicon once, and use them on your pages, forms and emails.
- **Social share images**: Every published page gets a share card for X, LinkedIn and Slack, made for you.
- **Remove LaunchList branding**: No LaunchList badge on your pages, status pages and emails.
- **Search engine indexing**: Search engines can index your pages. Free pages stay live and shareable, but ask search engines not to index them.
- **Embeddable forms**: Add your signup form to any site: inline, popup, plain HTML or React.
- **Form builder**: Any field, conditional logic, signups by email, phone or username. As many forms as you need.
- **Signup surveys**: Ask new signups who they are and what they need, and see every answer on their profile.
- **Saved form styles**: Save a form's look and reuse it on any form in your workspace.
- **Custom thank-you page**: Choose what people see after they sign up, or redirect them.
- **Hidden fields and UTM capture**: Record where each signup came from with hidden fields.
- **Social-proof widgets**: Signup counter, leaderboard, milestone and countdown widgets you can embed anywhere.
- **Double opt-in**: Ask people to confirm their email before they join.
- **Spam and fraud protection**: Every signup is scored, and spam, disposable emails and fake signups are kept off your list. Works with your own CAPTCHA keys too.
- **Bring your own CAPTCHA**: Use your own Turnstile or reCAPTCHA keys.
- **Translated forms and emails**: Everything LaunchList writes for you (forms, confirmations, system pages and emails) in 17 languages. You write your own page copy in any language.
- **Updates feed**: A public changelog with RSS your audience can follow.

### Referrals & beta invites

| Feature | Free | Collect | Launch | Grow |
| --- | --- | --- | --- | --- |
| Referral program | Included | Included | Included | Included |
| Status page for every signup | Included | Included | Included | Included |
| Leaderboard | Included | Included | Included | Included |
| Rewards and milestones | Not included | Included | Included | Included |
| Points for follows and shares | Not included | Included | Included | Included |
| Position head start | Included | Included | Included | Included |
| Beta invitations | First 100 invites | Unlimited | Unlimited | Unlimited |
| Automatic invites | Not included | Not included | Included | Included |
| Branded invite codes | Not included | Not included | Included | Included |

- **Referral program**: Every signup gets a referral link and a place in line that moves up when they share.
- **Status page for every signup**: Every signup gets a page with their place in line, their referral link and the rewards they're working toward. Edit its blocks to match your brand.
- **Leaderboard**: Show who has referred the most people.
- **Rewards and milestones**: Unlock rewards at 3 referrals, 10, or any number you set, shown on each person's status page.
- **Points for follows and shares**: Give people extra points for following you, joining your community or sharing, so they move up the line.
- **Position head start**: Start your queue at any number so an early list never looks empty.
- **Beta invitations**: Invite people off your waitlist one at a time or in batches, with personal codes that expire, a page where they claim access, and an invite funnel. Check and redeem codes from your own app with the API.
- **Automatic invites**: Invite people automatically with automations, for example when they reach 3 referrals or on launch day.
- **Branded invite codes**: Your own prefix and code style, shared codes with a seat limit, and sign-ups limited to your domains.

### Audience

| Feature | Free | Collect | Launch | Grow |
| --- | --- | --- | --- | --- |
| Contact profiles | Included | Included | Included | Included |
| Tags | Included | Included | Included | Included |
| Pipeline stages | Included | Included | Included | Included |
| Segments | Built-in | Built-in | Built-in and saved | Built-in and saved |
| CSV import and export | Included | Included | Included | Included |
| Email validation | Included | Included | Included | Included |
| Test mode | Included | Included | Included | Included |

- **Contact profiles**: One record per person with their signup details, referrals and history.
- **Tags**: Label people however you like.
- **Pipeline stages**: Track people from waitlist to invited, joined and converted. Rename or add stages.
- **Segments**: Built-in views like verified and referred; saved segments you build, email and export.
- **CSV import and export**: Bring a list in from a spreadsheet or another waitlist tool. You can always export.
- **Email validation**: Find out which signups gave a real email address, using credits.
- **Test mode**: Try your page, emails and referrals with test signups that never count toward your plan.

### Email

| Feature | Free | Collect | Launch | Grow |
| --- | --- | --- | --- | --- |
| Confirmation and welcome emails | Included | Included | Included | Included |
| Email editor and templates | Included | Included | Included | Included |
| Email campaigns | Not included | Included | Included | Included |
| Email automations | Not included | Not included | Included | Included |
| Launch Day tools | Not included | Not included | Included | Included |
| Custom email domain | Not included | Not included | Included | Included |
| Delivery logs and unsubscribe | Included | Included | Included | Included |

- **Confirmation and welcome emails**: Sent automatically when someone signs up. Never count towards Emails / month.
- **Email editor and templates**: Write emails in a visual editor, start from ready-made ones, and reuse them in broadcasts and automations. Your logo, colors and fonts on every email.
- **Email campaigns**: Email your whole list or a segment, within your Emails / month. Send now or schedule.
- **Email automations**: Welcome series, referral reminders, launch countdowns and more, triggered automatically.
- **Launch Day tools**: A launch countdown and checklist, a Go live button and ready-made share posts for launch day.
- **Custom email domain**: Send emails from your own domain.
- **Delivery logs and unsubscribe**: See what was sent and delivered. One-click unsubscribe built in.

### Analytics

| Feature | Free | Collect | Launch | Grow |
| --- | --- | --- | --- | --- |
| Signup analytics | Included | Included | Included | Included |
| Advanced analytics | Not included | Not included | Not included | Included |
| Analytics history | 28 days | 90 days | 12 months | All time |
| Signup notifications | Included | Included | Included | Included |
| Ad and analytics tracking | Included | Included | Included | Included |

- **Signup analytics**: Signups over time, your basic funnel, country map and email performance.
- **Advanced analytics**: What brings you signups (channels, launch pages and referrers) and who your signups are (countries, languages, devices and browsers).
- **Analytics history**: How far back your reports go.
- **Signup notifications**: Hear about your first signup, each milestone, and a daily or weekly summary.
- **Ad and analytics tracking**: Add your Google Ads, Meta Pixel, Plausible or PostHog tags to your pages, with an optional consent banner.

### Integrations

| Feature | Free | Collect | Launch | Grow |
| --- | --- | --- | --- | --- |
| Import from other waitlist tools | Included | Included | Included | Included |
| API access | 60 requests / min | 300 requests / min | 300 requests / min | 1,000 requests / min |
| Webhooks | 1 endpoint | Unlimited | Unlimited | Unlimited |
| Official Zapier app | Not included | Not included | Included | Included |
| Official Slack app | Not included | Not included | Included | Included |
| Headless and React embeds | Included | Included | Included | Included |
| MCP for AI agents | Included | Included | Included | Included |

- **Import from other waitlist tools**: Bring your list over from Waitlister, GetWaitlist, Prefinery, KickoffLabs or Viral Loops, with referral codes and who referred whom kept.
- **API access**: Read and write your audience from your own code.
- **Webhooks**: Get a signed request to your URL whenever something happens, with delivery logs and replay.
- **Official Zapier app**: Connect through the official Zapier app.
- **Official Slack app**: Get new signups, milestones and a digest in a Slack channel.
- **Headless and React embeds**: Use your own form markup, or drop in our React component.
- **MCP for AI agents**: Let ChatGPT, Claude or your own AI agent work in LaunchList for you.

### Team & security

| Feature | Free | Collect | Launch | Grow |
| --- | --- | --- | --- | --- |
| Roles and permissions | Not included | Included | Included | Included |
| Two-factor sign-in | Included | Included | Included | Included |
| GDPR erasure and retention | Included | Included | Included | Included |

- **Roles and permissions**: Owner, admin, member and viewer. Only the owner sees billing.
- **Two-factor sign-in**: Protect your account with an authenticator app or a passkey.
- **GDPR erasure and retention**: Delete a person on request and set how long you keep data.

### Support

| Feature | Free | Collect | Launch | Grow |
| --- | --- | --- | --- | --- |
| Support | Help center | Live chat support | Live chat support | Priority support |

- **Support**: Help center and AI assistant on every plan.

## How billing works

- Your signups keep coming in. When your list passes your size, new contacts are saved but stay hidden until you move up a size. Nothing is ever deleted, and we let you know before you get there.
- There is no charge for extra contacts and no overage. Your plan and size only change when you choose; a subscription never goes up without your approval.
- Finished a launch? Archive the project: its contacts stop counting and stay exportable.
- Contacts are counted across your whole workspace, all projects together, at the highest count in each billing month. Duplicates and test contacts never count. Unsubscribed contacts still count until you delete them or archive their project.
- Emails / month resets on the first of each calendar month. Extra campaign emails are $3 per 1,000, a one-time charge you see and approve before anything sends. Nothing is charged automatically.
- More custom domains, team members or projects come with a higher plan, never as a paid extra.
- The Free plan stays free. Signups past 100 are saved and shown when you upgrade.
- Change plan or size any time. Cancel any time; your plan runs to the end of the period you paid for and your data stays exportable.
- These are beta prices. They may change for new subscriptions after beta, with notice first.

## Credits

Credits are separate from plans. They pay for data services that cost us something each time they run. Today a credit shows you whether a signup's email address can receive mail, in Audience under Enrichment. Every workspace starts with 10 free credits. Packs start at $7 for 1,000 credits and never expire. AI does not use credits.

## Questions

**What counts as a contact?**
One person on your list, however they arrived: your launch page, an embedded form, a CSV import or the API. You pay for how many contacts you hold, not for new signups each month. The same person twice is one contact. Duplicates and test contacts never count.

**What happens if I outgrow my size?**
We keep collecting every signup. Contacts past your size are saved but hidden until you move up a size, and nothing is ever deleted. We let you know as you get close, and your subscription never goes up without your approval.

**Can I add more emails, custom domains or team members?**
Extra emails are $3 per 1,000, and you see the cost before you send. For more custom domains, team members or projects, move up a plan: the Grow plan includes unlimited of each.

**Can I change my plan or size anytime?**
Yes, up or down, any time.

**Is there a free trial?**
The Free plan is free forever, so there is no trial to run out.

**Is AI included?**
Yes. During beta, AI page creation is included on every plan, subject to fair use. The AI assistant that answers your questions is free on every plan.

**Can I cancel, and do you refund?**
You can cancel any time: open Workspace, then Billing, and choose Cancel plan. Your plan then runs to the end of the period you paid for and does not renew, and your data stays exportable. Monthly plans are not refunded. A yearly payment is refunded in full if you cancel within 14 days of paying, while fewer than 100 contacts have been added and no campaign emails have been sent since that payment.

**What if I have more than 100,000 contacts?**
Talk to us about Enterprise: volume email pricing and invoicing.

## Links

- Pricing page: https://getlaunchlist.com/pricing
- Start free: https://app.getlaunchlist.com/register
- Billing documentation: https://app.getlaunchlist.com/help/docs/account/billing
- Product facts for AI agents (llms.txt): https://app.getlaunchlist.com/llms.txt