Newsletters that feature your startup

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PlaceMy plan
Live3In the order we suggest · listed this month · Checked Oct 14 to 30, 2026
ConsoleOur pickConsole is a free weekly devtools newsletter. It lists developer tools, beta releases, and infrastructure and cloud services.
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TLDROur pickTLDR is a free daily tech newsletter with 8,000,000+ readers. It lists startup news stories, tech news stories and programming news stories.
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Ben's BitesOur pickBen's Bites is a Substack publication on building with agents and tools worth trying. It lists AI agents, AI tools worth trying, and Claude and Anthropic posts.
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Before you pitch a newsletter

Newsletters email new products to their readers, either free when the editor picks you or as a paid placement.

A newsletter mention puts your product in front of readers who already trust the writer, which can send a burst of sign-ups in a single day. There are two ways in: the writer picks your product on its merits, or you buy a sponsored spot.

Start with the small newsletters in your niche, where a pitch is read by the person who writes it. The big ones mostly sell placements; each record says which way in the newsletter states.

How to do it well

  • Read the last few issues before you pitch, and pitch only the ones that cover products like yours.
  • Write a pitch of three sentences: what it does, who it is for, and why it fits their readers now.
  • Send a link the readers can try today, not a deck.
  • Time the pitch a week or two before your launch, so the mention lands while people can sign up.

How to pitch a newsletter

A writer reads dozens of pitches a week and answers the ones that make the issue easier to write.

  • Address the writer by name and mention an issue you read.
  • Lead with what is new or useful for their readers, not with your funding or your story.
  • Offer something they can use: a short demo, a screenshot, a line they could quote.
  • Follow up once after a week, then let it go.

Questions founders ask

Which newsletters feature startups for free?

The ones whose writers choose what to cover. Console reviews developer tools and its page says it does not take payment for reviews; you suggest a tool by email. Many small niche newsletters work the same way.

How do I pitch a newsletter?

By email, in three sentences: what it does, who it is for, and why it fits their readers. Read a few issues first and pitch only when your product fits what they cover.

Is a paid newsletter ad worth it?

Sometimes. It works when the readers match your buyers closely and the ad points to one clear action, such as joining a waitlist. Test the smallest placement first and measure the sign-ups it brings before you buy a bigger one.

How much does a newsletter ad cost?

It depends on the newsletter, and many do not publish a price. TLDR's ad pages say pricing is set in a custom proposal, and Console's advertise page shows no prices. Ask for the rate, the audience and past results before you pay.

Should I sponsor a big newsletter or a small one?

A small one that fits, first. A niche newsletter costs less, its readers are closer to your buyers, and the result tells you whether a bigger placement is worth it.

When should I pitch a newsletter before launch?

One to two weeks before. Most writers plan issues ahead, and a mention that lands on launch week sends readers while you are ready for them.

Do newsletter mentions help SEO?

Not much. An email is not a web page, so most of the value is the readers who click. Some newsletters keep a public web archive, where a link may be read like any other page.

How do I find newsletters in my niche?

Ask your customers what they read, search for the newsletters writers in your field mention, and look at who sponsors your competitors. A short list of five that fit beats a long list you cannot pitch properly.

Related

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