App stores are where people install apps and extensions, such as the Chrome Web Store. If your product lives there, the listing is how people get it.
An app store listing puts your product where people already search for a tool to install, and a good listing keeps bringing installs long after launch day. It only fits when your product is built for the store: a browser extension for the Chrome Web Store, an app that works with Shopify for the Shopify App Store.
Start with the store your product already runs in, and submit early, since a review can hold up a launch date. For a web app with no extension or integration, Launch boards and Product directories fit better.
Review is where most launches slip. A few habits make it shorter.
Yes, if your product works as a browser extension. People search the store for a tool to install, so a clear listing can bring installs every day. A web app with no extension does not belong there.
It varies. A simple extension often clears in a few days, while one that asks for broad permissions can take longer. Our record has no review time the store states, so plan for a wait.
Usually a developer account fee. Chrome asks for a one-time registration fee, and most stores also take a share of paid sales. Check each store's own developer pages for the current amounts, since our records do not state them.
Meet its review rules before you submit. Shopify's pages say each app goes through a 100-checkpoint review before it is listed, so test the install, the billing and the uninstall the way a merchant would.
Not through links. We have not read the links on these listings. The listing page itself can rank for your product's name and for searches inside the store, which is where most installs come from.
Yes, so the listing is approved by launch day. Submit a week or more ahead, then send launch traffic to the store page once it is live.
Usually for permissions it does not explain, a description that does not match what it does, or more than one unrelated purpose in one extension. The rejection message names the rule; fix that and resubmit.
Only through something built for the store, such as a browser extension or a Shopify app that connects to your product. The store lists the extension or the app, and it links people to your product from there.
Claiming is free. It lets you correct the details we cannot see from outside, so founders get the right picture before they submit.
Use an email at the site's own domain, such as you@apps.shopify.com. No address there? Tick the DNS option and we will give you a TXT record to add. We check each claim by hand, usually within a few days.