# The new LaunchList (v2)

> LaunchList v2 is a subscription pre-launch platform for building a launch page, collecting and verifying signups, running referrals and email, releasing beta access, and measuring growth. It is in private beta, opening in small batches by application. LaunchList v1 remains live as the one-time product, and moving to v2 is optional.

Status: private beta, application only · Last updated: 12 September 2026 · Apply: https://getlaunchlist.com/v2

## The short version

- **What is it?** v1 collected emails. v2 runs the launch around them: a landing page, email broadcasts, referrals, invites and an API on one set of data.
- **One-time or subscription?** Both, on different products. v1 is the one-time product. v2 is a subscription, monthly or quarterly, starting at $0.
- **Do I have to move?** No. Joining v2 does not change or migrate a v1 account.
- **Is anyone grandfathered?** No. Customers who paid for v1 get 30 percent off the base v2 subscription for their first three months. v1 free users do not get the discount.
- **When does it open?** No public date is announced. Seats open in small batches, and every applicant receives a reply.

## Track record

- More than 10,000 waitlists launched on LaunchList v1.
- 12M+ signups collected for founders.
- Four years running in production.

## Capabilities live in the v2 private beta

### Build the launch page

- Hosted launch page with a block editor.
- Any-identity forms: email, phone, username, wallet, or any field you choose.
- One-line embeds in five formats: inline, HTML, React, headless and popup.
- Custom domains on the hosted page with automatic TLS.

### Grow a trusted audience

- Contact Trust continuously classifies each contact as verified, valid, unknown, risky or fake.
- Layered spam and fraud defense.
- Referral credit lands only after verification.
- Live leaderboard, rewards and segments.

### Nurture with email

- Broadcasts to your list from your own sending domain.
- Branching automations for confirmation, milestones and countdowns.
- Automatic unsubscribe suppression and compliance records.

### Control beta access

- Invite individuals or distribute capacity-limited shared codes.
- Track delivery and acceptance.
- Release access in batches.

### Measure what works

- Benchmarks for growth, confirmation and referral performance.
- Referral K-factor and source breakdown.
- CSV import and export on every plan.

### Build on the platform

- Public REST API with a published OpenAPI spec.
- Signed webhooks with delivery logs and retries.
- Scoped API keys.
- Team roles with per-workspace billing.

## LaunchList v1 vs v2

v1 is the baseline; v2 is the product path moving forward. The comparison table shows the capability added, expanded or rebuilt in v2 without presenting v1 as a competing choice.

- **Launch surface:** v1 has a fixed hosted page, email-only identity and one JavaScript widget. v2 adds a block editor, any-identity forms and inline, HTML, React, headless and popup embeds.
- **Trust and growth:** v1 has spam checks and referral links. v2 adds Contact Trust verdicts, verified-only referral credit, rewards, segments, benchmarks, K-factor and source breakdowns.
- **Email and access:** v1 has transactional / welcome email. v2 adds broadcasts, branching automations and controlled beta access with individual or shared codes.
- **Platform:** v1 has 13+ established no-code integrations. v2 has a public REST API, published OpenAPI spec, signed webhooks, delivery logs, retries and team roles; Zapier and Make are being rebuilt.
- **Commercial path:** v1 is one-time per project. v2 is a subscription with a $0 tier, monthly or quarterly pricing, and paid v1 customers receive 30% off the base v2 subscription for the first three months.
- **Migration:** Use v1 for as long as you want. Migration is free, opt-in per waitlist, and preserves contacts, referral counts and queue positions.
- **Availability:** v1 is live today. v2 is private beta by application; no beta fee or card is required. Payments is not live in the beta today.
- Full forward comparison: https://getlaunchlist.com/v2/v1-vs-v2

## Beta pricing

These are beta prices and will change with notice.

| Plan | Price | Contacts |
|---|---|---|
| Free | $0 | 250 |
| Launch | $29 per month | 2,000 |
| Grow | $89 per month | 15,000 |
| Scale | $199 per month | 50,000 |

Quarterly billing saves roughly 15 percent. There is no annual plan during beta.

## What beta members get

- Keep v1 live while testing v2. There is no forced migration or shutdown date on v1.
- Free, opt-in migration that preserves contacts, referral counts and queue positions.
- Priority support and direct input into what the team improves.
- Paid v1 customers receive 30 percent off the base v2 subscription for their first three months.
- First access to what ships next, starting with Payments. Payments is not live in the private beta today.

## Frequently asked questions

### Does joining the beta change my v1 account?

No. Joining the beta creates a v2 workspace to try. It does not move, delete or change anything in v1.

### Does it cost anything to join?

No. There is no beta fee and no card is required. A beta workspace can run on the $0 Free plan for up to 250 contacts.

### Why is v2 a subscription?

Verifying contacts, sending email from a customer's domain, keeping live leaderboards running and continuously shipping the platform create ongoing costs that v1 did not have. The original v1 purchase still stands, and v1 keeps running at no further cost.

### What happens after I apply?

Applications are reviewed as they arrive. Every applicant receives either an invite or an update about where they sit in the queue.

## Related pages

- Apply for the beta: https://getlaunchlist.com/v2
- Full capability list: https://getlaunchlist.com/v2/features (markdown: https://getlaunchlist.com/v2-features.md)
- LaunchList v1 vs v2: https://getlaunchlist.com/v2/v1-vs-v2 (markdown: https://getlaunchlist.com/v2-vs-v1.md)
- LaunchList v1, live today: https://getlaunchlist.com