# LaunchList v1 vs v2

> A capability-by-capability comparison of LaunchList's own two products. v1 is the one-time waitlist product, live today and staying live. v2 is the subscription pre-launch platform, in private beta. Moving from v1 to v2 is optional, free and opt-in per waitlist.

Last checked: 12 September 2026 · Apply for the v2 beta: https://getlaunchlist.com/v2

## The short answer

v1 proved the waitlist model. v2 brings the launch page, Contact Trust, verified referrals, email, controlled beta access, analytics, API and webhooks into one connected workspace. You can use v1 for as long as you want; there is no shutdown date and nothing is migrated in the background.

## Comparison

### Launch surface

| Capability | LaunchList v1 (baseline) | LaunchList v2 (forward path) |
|---|---|---|
| Launch page | Hosted page with a fixed layout | Hosted page with a block editor |
| Signup identity | Email required | Email, phone, username, wallet, or any field you choose |
| Embeds | Single JavaScript widget | Inline, HTML, React, headless and popup |
| Custom domain | For sending email only | Hosted page and sending domain, with automatic TLS |
| After signup | Customizable thank-you page | Durable status page: verification state, referral link and live position |

### Trust & growth

| Capability | LaunchList v1 (baseline) | LaunchList v2 (forward path) |
|---|---|---|
| Contact Trust | Spam checks | Continuous verdict per contact: verified, valid, unknown, risky or fake |
| Referrals | Referral links and leaderboard | Verified-only referral credit, rewards and segments |
| Analytics | Basic dashboard | Benchmarks, referral K-factor and source breakdown |

### Email & access

| Capability | LaunchList v1 (baseline) | LaunchList v2 (forward path) |
|---|---|---|
| Email | Transactional / welcome only | Broadcasts and branching automations from your domain |
| Beta access | Not available | Individual and shared codes, delivery tracking and batch releases |

### Platform

| Capability | LaunchList v1 (baseline) | LaunchList v2 (forward path) |
|---|---|---|
| Public API | Not available | REST API with a published OpenAPI spec |
| Webhooks | Basic | Signed webhooks with delivery logs and retries |
| Integrations | 13+ established no-code integrations | API and webhooks now; Zapier and Make are being rebuilt |
| Teams | A plan per project | Team roles with per-workspace billing |
| Your data | CSV export | CSV import and export on every plan, plus importers from other tools |

### Commercial path

| Capability | LaunchList v1 (baseline) | LaunchList v2 (forward path) |
|---|---|---|
| Pricing | One-time, priced by signup cap: free to 100; $19 for 500; $79 for 10,000; up to 1,000,000 | Subscription: Free $0/250 contacts; Launch $29/mo/2k; Grow $89/mo/15k; Scale $199/mo/50k |
| Migration | Use v1 for as long as you want | Opt-in per waitlist; preserves contacts, referral counts and queue positions |
| Paid v1 benefit | Original purchase still stands | Paid v1 customers get 30% off the base v2 subscription for 3 months |
| Availability | Live today | Private beta by application; no beta fee or card required |

## Related

- [The new LaunchList (v2 beta application)](https://getlaunchlist.com/v2) ([markdown](https://getlaunchlist.com/v2.md))
- [LaunchList v2 features](https://getlaunchlist.com/v2/features) ([markdown](https://getlaunchlist.com/v2-features.md))
- [LaunchList v1 vs v2](https://getlaunchlist.com/v2/v1-vs-v2) ([markdown](https://getlaunchlist.com/v2-vs-v1.md))
- [llms.txt](https://getlaunchlist.com/llms.txt): the whole site in one file, including the v2 roadmap and what is deliberately not built yet.