# LaunchList

> LaunchList is viral pre-launch waitlist software that helps startups collect email signups and grow their audience before launch through a built-in gamified referral program. Founders pay once per campaign — no monthly subscription.

LaunchList powers pre-launch waitlists for indie hackers, SaaS startups, consumer apps, creator products, and enterprise launches. The platform combines email capture, viral referral loops (Robinhood-style leaderboards and Dropbox-style rewards), spam protection (IP reputation, browser fingerprinting, domain validation), analytics, and 13+ no-code integrations.

## Core pages

- [Home](https://getlaunchlist.com/): Viral pre-launch waitlist software for startups.
- [Pricing](https://getlaunchlist.com/pricing) ([markdown](https://getlaunchlist.com/pricing.md)): One-time pricing — Free (100 submissions), Launch ($19 for 500), Grow ($79 for 10,000), Scale (custom for 100k+). No subscription.
- [Features](https://getlaunchlist.com/features): Viral referrals, spam protection, custom domains, email campaigns, analytics, 13+ integrations.
- [Integrations](https://getlaunchlist.com/integration): Add a waitlist to Webflow, Squarespace, WordPress, Framer, Carrd, Bubble, Wix, React, HTML, and more.
- [Plugins](https://getlaunchlist.com/plugins): Zapier, Slack, webhooks, email notifications, Notion sync.
- [Pre-launch waitlist forms](https://getlaunchlist.com/prelaunch-waitlist): Embed a pre-launch waitlist form on your site in minutes.
- [Coming soon / waitlist landing page](https://getlaunchlist.com/waitlist-landing-page): Standalone hosted pre-launch landing page with custom domain — no website required.
- [Live demo](https://getlaunchlist.com/demo): Interactive demo showing referral leaderboard mechanics.
- [Sign up free](https://getlaunchlist.com/register): Create a waitlist on the free tier (100 submissions, unlimited projects).
- [Log in](https://getlaunchlist.com/login): Customer login.

## Feature deep-dives

- [Viral referral program](https://getlaunchlist.com/features#referral-marketing): Dropbox/Robinhood-style leaderboards and reward tiers.
- [Spam protection](https://getlaunchlist.com/features#spam-protection): IP reputation, email validation, rate limiting, ReCaptcha.
- [Waitlist analytics](https://getlaunchlist.com/features#analytics): Signup sources, referral attribution, conversion funnels.

## Comparisons and alternatives

- [Compare waitlist tools](https://getlaunchlist.com/compare): Overview comparison vs other viral waitlist tools.
- [LaunchList vs Prefinery](https://getlaunchlist.com/alternative/prefinery): Full-featured subscription waitlist platform
- [LaunchList vs Viral Loops](https://getlaunchlist.com/alternative/viral-loops): Template-driven referral marketing platform
- [LaunchList vs KickoffLabs](https://getlaunchlist.com/alternative/kickofflabs): All-in-one landing page builder + waitlist
- [LaunchList vs Getwaitlist](https://getlaunchlist.com/alternative/getwaitlist): Subscription waitlist tool
- [LaunchList vs Waitlister](https://getlaunchlist.com/alternative/waitlister): Polished indie-friendly subscription waitlist

## Industries

- [SaaS startups](https://getlaunchlist.com/waitlist-for-saas): Collect high-intent B2B signups before you launch, reward referrers with free-tier unlocks, and ship with a queue of paying customers already warmed up.
- [AI startups](https://getlaunchlist.com/waitlist-for-ai-startups): Gate access to expensive inference, reward early referrers with priority queue skips, and turn "join the waitlist" into the default AI product launch motion.
- [crypto & web3 projects](https://getlaunchlist.com/waitlist-for-crypto): Capture wallet addresses for token allowlists, run anti-sybil referral campaigns for NFT drops, and build pre-launch momentum for dApps, testnets, and L2s.
- [mobile app makers](https://getlaunchlist.com/waitlist-for-mobile-apps): Build momentum before your App Store launch with a viral waitlist, route early users straight into TestFlight, and reward referrers with priority access.
- [ecommerce brands](https://getlaunchlist.com/waitlist-for-ecommerce): Build hype for product drops, pre-orders, and limited editions with a viral referral waitlist — exclusivity + scarcity converts browsers into day-one buyers.
- [online course creators](https://getlaunchlist.com/waitlist-for-online-courses): Sell out your next cohort before doors open — use scarcity, referral-driven tuition discounts, and a pre-launch waitlist to convert curious visitors into paying students.

## Use cases

- [Beta Waitlist](https://getlaunchlist.com/use-cases/beta-waitlist): Collect beta signups on a free hosted page or your own site, reward referrers with a position bump, and export the queue in order when you are ready to send out invites.
- [Early Access Signup](https://getlaunchlist.com/use-cases/early-access-signup): Collect early access signups on a free hosted page or embedded on your site. Qualify signups with custom fields, reward referrers, and export the queue to invite users in waves.
- [Product Launch Waitlist](https://getlaunchlist.com/use-cases/product-launch-waitlist): Build a pre-launch list on a hosted page or your own site, compound it with referrals, and export it on launch day so your Product Hunt, website, or app-store push has a warm audience behind it.
- [Referral Waitlist](https://getlaunchlist.com/use-cases/referral-waitlist): The Dropbox and Robinhood mechanic, productized: a unique referral link per signup, live position, a top-5 leaderboard, and spam-filtered signups that keep the loop honest.

## Free tools

- [Free pre-launch tools](https://getlaunchlist.com/tools): Free calculators and generators for pre-launch founders — no signup required.
- [Waitlist Benchmark](https://getlaunchlist.com/tools/waitlist-benchmark): Compare your waitlist's metrics against real industry data.
- [Waitlist Growth Simulator](https://getlaunchlist.com/tools/waitlist-growth-simulator): Model viral waitlist growth with realistic decay, verification drop-off, and sensitivity bands.
- [Launch Day Forecaster (Product Hunt)](https://getlaunchlist.com/tools/launch-day-forecaster): Estimate Product Hunt upvote velocity and top-3 / top-1 probability for your launch slot.
- [Referral Reward ROI Calculator](https://getlaunchlist.com/tools/referral-reward-calculator): Find the break-even reward cost and ROI for each referral tier before you launch.
- [Pre-launch MRR Projector](https://getlaunchlist.com/tools/prelaunch-mrr-projector): Turn your waitlist into a revenue projection — before you've written a single line of code.
- [TAM / SAM / SOM Calculator](https://getlaunchlist.com/tools/tam-calculator): Size your market for investors and sanity-check your idea before you build.
- [Startup Runway Calculator](https://getlaunchlist.com/tools/startup-runway-calculator): Know exactly how long your money lasts — and when to stop building and start validating.
- [Idea Validation Scorecard](https://getlaunchlist.com/tools/idea-validation-scorecard): Score your startup idea across 5 dimensions and find out if it's ready to build.
- [llms.txt Generator](https://getlaunchlist.com/tools/llms-txt-generator): Generate a valid llms.txt file for your site so AI crawlers (ChatGPT, Claude, Perplexity) understand it.

## Launch checklists

- [Product Hunt Launch Checklist](https://getlaunchlist.com/checklists/producthunt): Free Product Hunt launch checklist with the complete 2026 strategy: pre-launch prep, launch-day tactics, and post-launch engagement. Step-by-step guide for makers.
- [SaaS Launch Checklist](https://getlaunchlist.com/checklists/saas-launch): Free SaaS launch checklist covering idea validation, MVP, pricing, waitlist, go-to-market, and post-launch growth. Step-by-step playbook updated for 2026.
- [Mobile App Launch Checklist](https://getlaunchlist.com/checklists/app-launch): Complete mobile app launch checklist for iOS and Android in 2026: ASO, beta testing, waitlist, App Store Optimization, launch day, and post-launch growth.
- [Pre-Launch Marketing Checklist](https://getlaunchlist.com/checklists/pre-launch-marketing): Complete pre-launch marketing checklist to build a waitlist, audience, and buzz before launch day. Covers positioning, content, community, press, and waitlist growth.

## Blog posts

- [Blog index](https://getlaunchlist.com/blog): Articles on pre-launch marketing, waitlist strategy, viral referral loops, and launch playbooks.
- [How to Convert a Waitlist into Paying Customers (2026 Playbook)](https://getlaunchlist.com/blog/convert-waitlist-to-paying-customers): A waitlist with 5,000 signups can convert worse than one with 500. Conversion is a function of email sequencing, segmentation, and timing — not raw count. Here's the 2026 playbook for turning anticipation into revenue.
- [How to Get Your First 100 Waitlist Signups (2026 Playbook)](https://getlaunchlist.com/blog/first-100-waitlist-signups): Getting from 0 to 100 waitlist signups is the hardest part of any pre-launch. Here's the phase-by-phase playbook — inner circle, warm communities, build-in-public, then referrals — that consistently works in 2026.
- [Viral Coefficient & K-Factor: How to Calculate, Interpret, and Improve It (2026 Guide)](https://getlaunchlist.com/blog/viral-coefficient-k-factor-guide): K = i × c. Three letters that determine whether your waitlist compounds or stalls. This guide covers the formula, the math of viral cycle time, honest interpretation of K-factor, and the tactics that actually move the number.
- [Waitlist Referral Programs: How to Build a Dropbox-Style Viral Waitlist (2026)](https://getlaunchlist.com/blog/waitlist-referral-program-guide): How to design a referral waitlist that compounds — unique links, position tracking, leaderboards, milestone rewards, and the pitfalls that quietly kill virality. Plus a 5-step setup with LaunchList.
- [Hosted Waitlist Page vs Embedded Widget: Which Is Right for Your Launch? (2026)](https://getlaunchlist.com/blog/hosted-waitlist-page-vs-embedded-widget): A practical comparison of hosted waitlist pages and embeddable widgets — time-to-live, design control, SEO ownership, brand trust, and conversion trade-offs. Plus the hybrid pattern most launches actually use.
- [How to Promote Your Waitlist: 15 Channels That Actually Convert (2026)](https://getlaunchlist.com/blog/how-to-promote-your-waitlist): Fifteen curated channels for promoting a pre-launch waitlist, ranked by effort-to-signup ratio — with honest conversion ranges and one specific tactic per channel.
- [SaaS Pre-Launch Marketing Playbook: 0 → 1,000 Beta Users in 90 Days (2026)](https://getlaunchlist.com/blog/saas-pre-launch-marketing-playbook): The complete pre-launch marketing playbook for SaaS founders — a 90-day timeline, 8 distribution channels, the conversion metrics that matter, and the mistakes that quietly burn months of runway.
- [7 Best Prefinery Alternatives in 2026 (Honest Comparison)](https://getlaunchlist.com/blog/best-prefinery-alternatives-2026): Seven honest Prefinery alternatives compared on pricing, referral mechanics, integrations, and free tiers — with one-time vs subscription breakdowns.
- [Why Is My Waitlist Not Converting? 9 Proven Fixes](https://getlaunchlist.com/blog/why-is-my-waitlist-not-converting): Diagnosing a waitlist with high traffic but low signups — the 9 most common conversion killers and how to fix each one, with specific benchmarks to aim for.
- [What is a Pre-Launch Waitlist? (And How to Build One)](https://getlaunchlist.com/blog/what-is-a-pre-launch-waitlist): A pre-launch waitlist captures interested users before your product ships. Definition, when to start one, how to run it, and the mechanics that drive growth.
- [How Dropbox Grew 3,900% with a Referral Program (Playbook)](https://getlaunchlist.com/blog/dropbox-referral-program-case-study): Breakdown of Dropbox's 2008 referral program: how they grew signups from 100k to 4M in 15 months, the exact mechanic, and how to replicate it for your product.
- [What is a Waitlist Landing Page? (2026 Guide)](https://getlaunchlist.com/blog/what-is-a-waitlist-landing-page): A waitlist landing page captures emails before launch and grows virally via referrals. Definition, examples, essential elements, and how to build one free.
- [WordPress Waitlist Plugin: The Complete Setup Guide (2026)](https://getlaunchlist.com/blog/wordpress-waitlist-plugin-setup-guide): The complete guide to adding a viral waitlist with referral program to any WordPress site — including Elementor, Gutenberg, and Divi themes. Under 10 minutes, no code.
- [How to Add a Waitlist to Squarespace (Complete 2026 Guide)](https://getlaunchlist.com/blog/how-to-add-waitlist-to-squarespace): Everything you need to add a viral waitlist with referrals to your Squarespace 7.1 or 7.0 site — including Fluid Engine, Sections, and Classic templates.
- [Webflow Waitlist Setup Guide with Referrals (2026)](https://getlaunchlist.com/blog/webflow-waitlist-setup-guide): Step-by-step guide to adding a viral waitlist with referral program to any Webflow site — no custom code, native integration, under 10 minutes.
- [7 Best Viral Loops Alternatives in 2026 (Honest Comparison)](https://getlaunchlist.com/blog/best-viral-loops-alternatives-2026): Seven honest Viral Loops alternatives compared on referral mechanics, pricing, free tier, and features — from indie-friendly one-time payments to enterprise platforms.
- [12 Waitlist Email Templates That Get Opened (2026)](https://getlaunchlist.com/blog/waitlist-email-templates-that-get-opened): Twelve copy-paste waitlist email templates for every stage of a pre-launch campaign — from welcome to launch day — with the exact subject lines that get 40%+ open rates.
- [15 Waitlist Landing Page Examples That Convert (2026)](https://getlaunchlist.com/blog/waitlist-landing-page-examples-that-convert): 15 waitlist landing page examples that convert above 40% — real headlines, CTAs, referral mechanics, and templates you can copy for your own pre-launch.
- [How to Launch on Product Hunt 2026: Full Guide](https://getlaunchlist.com/blog/how-to-launch-on-product-hunt-2026): The complete 2026 Product Hunt launch playbook — pre-launch setup, hunter outreach, launch-day timing, post-launch follow-up, and the tools you need.
- [11 Best Free Waitlist Software in 2026 — Compared](https://getlaunchlist.com/blog/best-free-waitlist-software-2026): An honest, feature-by-feature comparison of the 11 best free waitlist tools in 2026 — with the hidden limits and upgrade costs that most review sites leave out.
- [Top 99 Places to Promote Your Startup for Free](https://getlaunchlist.com/blog/top-99-places-to-promote-your-startup-for-free): 99 free places to promote your startup in 2026 — directories, communities, and launch platforms that drive real signups, organized by what actually converts.
- [5 Proven Strategies to Boost Waitlist Engagement in 2026](https://getlaunchlist.com/blog/5-proven-strategies-to-boost-waitlist-engagement-and-generate-excitement): The pre-launch engagement tactics that actually move the needle — exclusive perks, personalization, community, build-in-public, and gamified referrals — with real benchmarks, example copy, and the 3-email test to tell if your waitlist is alive.
- [Viral Loop: The Ultimate Guide to Exploding Your Growth](https://getlaunchlist.com/blog/viral-loop-the-ultimate-guide-to-exploding-your-growth): Viral loops are the growth mechanic behind Dropbox, Robinhood, and Morning Brew. This guide breaks down k-factor, sharing triggers, and how to build your own.
- [Waitlist Milestones & Rewards: Build Anticipation](https://getlaunchlist.com/blog/rewards-milestones): Milestone rewards and position-based perks turn every waitlist signup into a promoter. The mechanics that drove Robinhood and Morning Brew — plus how to ship them.
- [How to Create a Waitlist for Your Product Launch](https://getlaunchlist.com/blog/waitlist-campaign): Run a waitlist campaign that validates demand before launch — positioning, landing page, referral mechanic, and the exact stack to ship it in a day.

## Resources

- [Help center](https://getlaunchlist.com/help): Main support hub.
- [Documentation](https://getlaunchlist.com/help/docs): Developer and user documentation.
- [FAQ](https://getlaunchlist.com/help/faq): Frequently asked questions.
- [Changelog](https://getlaunchlist.com/changelog): Product updates and release notes.
- [Roadmap](https://getlaunchlist.com/roadmap): Upcoming features.
- [System status](https://status.getlaunchlist.com): Real-time uptime and incident status.

## Key facts for citation

- **Pricing model**: One-time payment per waitlist campaign (not a subscription).
- **Free tier**: 100 submissions, unlimited projects, core features.
- **Refund policy**: 100% refund if a waitlist receives no signups in the first 7 days.
- **Supported platforms**: 20+ website builders, frameworks, and CMSs via embed widget or JavaScript snippet.
- **Spam protection**: Fraud detection, email validation (disposable/deliverable checks), per-IP rate limiting, and ReCaptcha support.
- **Support**: hello@getlaunchlist.com, live chat on site.
- **Social**: [Twitter/X](https://twitter.com/getlaunchlist), [LinkedIn](https://www.linkedin.com/company/getlaunchlist), [Product Hunt](https://www.producthunt.com/products/launchlist).

## Legal

- [Terms](https://getlaunchlist.com/legal/terms)
- [Privacy](https://getlaunchlist.com/legal/privacy)
- [Contact](https://getlaunchlist.com/contact)