# G2

G2 is a business software and services review site where buyers compare products using user reviews, and where sellers can add their own product or service.

- Kind: Review site
- Address: https://g2.com
- Submit page: https://www.g2.com/seller_login
- Page: https://getlaunchlist.com/directories/review-sites/g2

## About

G2 is a business software and services review site where buyers compare products using user reviews, and where sellers can add their own product or service. The home page cites 3,723,300+ reviews and categories such as CRM, project management, ERP and help desk software. A seller whose product is not on G2 fills in a request form at sell.g2.com/create-a-profile, and the profile is conditionally approved. The G2 research team verifies it in about 3-5 business days and places it in a category. The profile then goes live and can be claimed. Claim requests are reviewed within 1-3 business days. The Free plan includes a basic profile and basic review collection. The Starter plan costs $299/month or $2,999/year. G2 states it does not allow paid placements in its ratings, rankings, or reports. Sellers need an account validated through LinkedIn or business email.

## How to submit

Fill in the request form and the product is conditionally approved. The G2 research team verifies it in about 3-5 business days and assigns a category. The profile goes live and can be claimed. After a claim request, G2 reviews it for final approval within 1-3 business days.

Source: https://sell.g2.com/create-a-profile

## What it lists

- Business software
- Business services
- Software categories such as CRM, ERP and project management
- AI agents
- AI chatbots software

## Who visits

G2 says it has over 5 million monthly buyers who use it to choose software and services for their business.

## Paid options

Last checked Oct 29, 2026.

| Option | Price | What you get | Source |
|---|---|---|---|
| Starter | $299/month (no contract, cancel anytime) or $2,999/year (save 16%) | Everything in Free, plus single profile review collection, $100 Gift Card Review Credits, custom CTAs, an upgraded profile, branded banners and review campaigns, and report, milestone and annual badge license. Defined for small businesses of 1-100 employees. | https://sell.g2.com/plans |

_Written from G2's own pages on Oct 29, 2026._

## What we found on Oct 29, 2026

- Status: Online; we couldn't find a date on its listings
- Newest listing: Not known
- Price: Free + paid
- Link: Goes through G2's own redirect, so no SEO value (5 listings checked)
- Review time: About 3-5 business days
- Account needed: Yes
- Takes pre-launch: Not known
- Badge required: Not known
- How to get listed: Capterra, GetApp and Software Advice each send you to G2's sign-up to get listed, and G2 says one account manages your profile on each
- Domain registered: Mar 1995 (31 years ago)
- How often other sites link to it: 71 out of 100 (Common Crawl, Oct 2026)
- Traffic: Among the 10,000 most visited sites (Tranco, Oct 2026)
- Checked: Oct 29, 2026

## Questions

### Do I need a separate account for Capterra, GetApp and Software Advice?

No. Capterra, GetApp and Software Advice each send you to G2's sign-up to get listed, and G2 says one account manages your profile on each. Checked Oct 29, 2026.

### Is G2 free?

Yes. A basic listing is free, and it also has paid options. As of Oct 29, 2026.

### Does G2 give a dofollow link?

No. Goes through G2's own redirect, so no SEO value (5 listings checked). Checked Oct 29, 2026.

### How long does G2 take to review?

About 3-5 business days. As of Oct 29, 2026.

### What does G2 ask for?

You need an account to submit. As of Oct 29, 2026.

### How do I submit my product to G2?

Fill in the request form at sell.g2.com/create-a-profile. The product is conditionally approved, verified by the G2 research team in about 3-5 business days, then goes live and can be claimed.

### Can I advertise on G2?

Yes. G2 offers G2 Ads, which put a brand in front of buyers on G2 category and competitor pages. The pages do not show a price.

### What does the G2 Starter plan include?

The Starter plan includes everything in Free plus single profile review collection, $100 Gift Card Review Credits, custom CTAs, an upgraded profile, and branded banners and review campaigns.

### What does G2 list?

G2 lists business software and services across categories such as CRM, ERP, project management, help desk and AI chatbots software. It also has an AI Agents section.

## History

- Oct 29, 2026: price set to Free + paid
- Oct 29, 2026: link set to Through a redirect (no SEO value)
- Oct 28, 2026: submit page set to g2.com/seller_login
- Oct 28, 2026: status changed from Live, blocks checks to Online

## Related

- List: [Review sites](https://getlaunchlist.com/directories/review-sites)
- Places like it: [Capterra](https://getlaunchlist.com/directories/review-sites/capterra), [GetApp](https://getlaunchlist.com/directories/review-sites/getapp), [Software Advice](https://getlaunchlist.com/directories/review-sites/softwareadvice), [SourceForge](https://getlaunchlist.com/directories/product-directories/sourceforge), [Crozdesk](https://getlaunchlist.com/directories/review-sites/crozdesk)
- Alternatives: [G2 alternatives](https://getlaunchlist.com/directories/alternatives/g2)
- Compare: [G2 vs TrustRadius](https://getlaunchlist.com/directories/compare/g2-vs-trustradius)
- More lists: [Product directories to list your startup in](https://getlaunchlist.com/directories/product-directories), [Launch boards to launch your startup on](https://getlaunchlist.com/directories/launch-boards), [App stores where you can list your product](https://getlaunchlist.com/directories/app-stores), [Deal sites to sell your software at a discount](https://getlaunchlist.com/directories/deal-sites)
- [All places](https://getlaunchlist.com/directories)
